As we kick off 2025, Clarity’s been hard at work bringing you fresh features to help you better understand and optimize your website’s user experience. Let’s dive into the key updates from January, with some exciting new tools to make your insights even sharper!

1. Attention Maps – Get the Full Picture

Wonder where your users are focusing on your page? With Attention Maps, you can now visualize exactly where their eyes are landing. This new feature helps you identify the hot spots on your site, so you can optimize content placement and improve user engagement.

2. Inactive Pages – Identify and Improve

Do you have pages that aren’t getting enough love? With the Inactive Pages feature, you can pinpoint pages on your site that aren’t performing well in terms of user interaction. This enables you to focus your efforts on optimizing underperforming content.

3. Google Ads Integration – Measure and Optimize Campaigns

Now you can easily track and assess the performance of your Google Ads campaigns directly in Clarity. The new Google Ads Integration provides valuable insights to help you measure how your ads are driving user behavior on your website.

4. HubSpot Integration – Smarter Event Tracking

Clarity’s integration with HubSpot brings powerful tracking capabilities right to your fingertips. With Smart Events, you can track key user interactions and sync them with your HubSpot account for enhanced CRM insights.

5. Performance Metric (INP) – Improve User Experience

User experience is key, and with the new Performance Metric (INP), you can better measure how quickly users can interact with your site. This metric helps you identify and address performance bottlenecks, making your site feel faster and more responsive.

Stay ahead with these tools and keep an eye out for more updates in the coming months!

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