In the field of data analytics, obtaining insights and facilitating strategic decision-making depend on the integration of many tools and platforms. The Data Export API is a robust feature that Microsoft Clarity just released that enables users to export dashboard data programmatically. Here we will explain how to improve your data visualization and analysis by integrating Power BI.

Why Integrate Microsoft Clarity with Power BI? 

Data analysts and marketers have access to a multitude of new opportunities with Power BI’s integration of Microsoft Clarity’s Data Export API. Rich behavior-based analytics data from Clarity can be fed into Power BI to enable the creation of more dynamic dashboards, reports, and data visualizations. Deeper insights into user behavior on your website are made possible by this symbiosis, which empowers data-driven decision-making to maximize user experience and conversion rates.

Setting the Stage: Generating API Access Tokens 

Before diving into Power BI, the first step is to generate an API access token in Microsoft Clarity. This token is essential for authenticating your data requests from Clarity to Power BI. 

1. Log in to your Microsoft Clarity account. 

2. Navigate to the settings and locate the Data Export section. 

3. Generate a new API token, and store it securely – you’ll need it soon. 

Connecting Microsoft Clarity to Power BI 

With your API token in hand, you’re ready to connect Clarity to Power BI: 

1. Open Power BI Desktop: Begin by launching Power BI Desktop. If you don’t have it installed, it’s available for free from the Microsoft Store. 

2. Get Data from the Clarity API: Go to the ‘Home’ tab and click on ‘Get Data’. Choose the ‘Web’ option as your data source. 

3. Enter the API Endpoint and Headers: In the URL field, input the endpoint URL of the Microsoft Clarity Data Export API. Then, use the ‘Advanced’ option to specify the HTTP request header parameters. Add a header with the key Authorization and the value Bearer YOUR_API_TOKEN. 

Transforming the JSON Data 

Clarity’s data will be in JSON format, which Power BI is adept at handling. Once data is loaded, select transform data to format it in a tabular form suitable for analysis: 

1. Convert the JSON response to a table format. 

2. Expand the nested columns to your needs. 

3. Rename and adjust columns as necessary.

 From there on, you can do whatever filtering and mixing with other data according to your scenario. 

Visualizing Clarity Data in Power BI 

With your data now in Power BI, the fun part begins – visualization: 

1. Explore Power BI’s Visualization Tools: Utilize Power BI’s array of visualization tools to turn your Clarity data into insightful graphs, charts, and dashboards. 

2. Customize Your Reports: Tailor your reports to highlight key metrics and insights relevant to your website’s user behavior. 

3. Share Your Insights: Publish your Power BI reports to share with your team or stakeholders, providing them with actionable insights based on Clarity’s data. 

4. Mix your Data: Connect to other data sources and mix it with Clarity data to enrich your insights and empower your decision-making on different aspects of your business. 

Integrating Microsoft Clarity with Power BI not only streamlines the data analysis process but also enriches the quality of insights you can derive. This connection empowers you to leverage Clarity’s detailed web analytics in conjunction with Power BI’s advanced data visualization and reporting capabilities, leading to more informed, data-driven decisions for your website or digital product. 

Embrace this integration and start exploring new dimensions in your data today! 

This year at Clarity has been a thrilling journey, marked by significant transformations in our design and features. These enhancements have not only elevated our brand but also enriched the user experience, reflecting our commitment to innovation and excellence.

Unleashing the full potential of your website analytics just got easier with Microsoft Clarity’s latest feature: the Data Export API. Step into a world where data access is as simple as a few clicks. 

Harness the Power of Data 

This new feature streamlines the task of downloading dashboard data, making it more accessible for advanced analysis or integration with other systems. By offering a straightforward method to export data, it addresses the common challenge of managing complex analytics, thereby enhancing the efficiency and effectiveness of data-driven decision-making. This is particularly beneficial for those who are serious about analytics and seek a more efficient way to analyze their aggregated data or integrations with other tools and systems.

A Token of Security 

Your security concerns are top of mind, which is why accessing the Data Export API is gated behind a JWT token. Rest assured, your data is not just a click away from anyone – it’s safeguarded behind robust authentication, granting peace of mind alongside access. 

Data at Your Fingertips 

Once you’re set up with your token, you’re ready to command your data. Extract insights based on dashboard metrics like Traffic, Engagement Time, and Scroll Depth, segmented by dimensions such as Browser, Device, and OS. Your data is not just available; it’s now customizable to your needs. 

Embrace the API Lifestyle 

Here’s a taste of the simplicity we’re offering: 

Balance and Fairness in Data Utilization 

While we aim to provide expansive access, we also uphold the balance with a usage cap – 10 requests per project per day. This ensures all users enjoy a smooth experience without overloading the system. 

Stay Current, Stay Secure 

Keep your data secure by refreshing API tokens regularly, especially when users leave the project. This isn’t just about keeping things tidy; it’s about ensuring that your data remains in the right hands. 

Ready to Elevate Your Analytics? 

We invite you to explore the full capabilities of the Data Export API. Check out our detailed documentation to get started. If you encounter turbulence on your data journey, our support team is ready to assist. 

As the leaves turn and October comes to an end, Microsoft Clarity has not been idle amidst the autumnal transformation. Our team, fueled by feedback and pumpkin spice lattes, has been hard at work to bring a suite of new features to enhance your experience. This month’s recap is brimming with updates that promise to streamline your workflow and provide deeper insights into your mobile and web analytics. 

Clarity Redesigned  

The most noticeable difference you’ll see coming from the month of October is our new look. Don’t worry, it’s not just a Halloween costume, it is here to stay! Microsoft Clarity’s interface has undergone a significant redesign, enhancing usability and aesthetics. This all derived from user feedback, which is designed to spark an intuitive and innovative environment to use Microsoft Clarity.  

Alongside the delightful redesign comes the enhanced feature improvements. Each improvement was carefully created to make Clarity efficient and easy. We strive to make Microsoft Clarity user friendly for everyone, so you don’t need a background in data analytics to achieve amazing results. Learn about all the new redesign features here. Most would call that a good month of work, but we have a few more treats! 

Zapier Integration 

You asked and we delivered! Microsoft Clarity got a supercharge with its latest integration with Zapier. Unleash the power of automation with the ability for real-time monitoring, automatic notifications, and customizable alerts. But wait! There is more, much more, in fact It’s 2,000 plus more applications that are now able to be seamlessly connected with Clarity, thanks to Zapier.  

Live Users on Mobile 

As we continue exploring the ever-evolving landscape of digital analytics, it’s important to emphasize the significance of real-time data in understanding your website’s reach. For those who depend on this immediacy to make informed decisions, there’s an exciting development to share. The “Live Users” feature, a tool that was previously limited to desktop users, has now been extended to mobile platforms. This expansion means that mobile users can now enjoy the same real-time insights into website traffic and user engagement that desktop users have been benefiting from, marking a significant step in our commitment to providing comprehensive analytics tools across all devices.  

Mobile SDK Updates    

The latest update for our Android SDK is version 2.0.0, which marks a significant advancement in our technology. This version is particularly notable for its enhanced data capture methodology, designed to improve both the efficiency and resilience of the SDK. In response to customer feedback, we’ve introduced several new features. One of these is the setCustomSessionId API, which allows SDK users to assign custom IDs to their sessions. This feature not only facilitates the tracking of unique features within your app but also enables the synchronization of session data across various platforms. Additionally, we’ve implemented a new function that gives users the ability to control the capture of specific screens within their app. This is achieved through the ‘allowedActivities’ and ‘disallowedActivities’ configuration lists, which can be set during the initialization of the Clarity SDK in your app’s code, thereby offering a customizable experience in terms of screen capture management. 

As we wrap up this month’s recap, we hope the new features of Microsoft Clarity not only meet your expectations but exceed them. We’re committed to evolving with your needs, and October’s offerings are a testament to that promise. Stay tuned for what’s next, unlike our beloved pumpkin spice lattes, Microsoft’s innovation is always in season. 

As Black Friday approaches, retailers are gearing up for one of the busiest shopping days of the year. With competition fiercer than ever, it’s crucial to leverage every tool at your disposal to maximize conversion rates. Enter Microsoft Clarity – a powerful, free analytics tool that offers deep insights into user behavior. In this blog, we’ll explore 10 key features of Microsoft Clarity that can help you turn Black Friday browsers into buyers.

1. Heatmaps: Visualizing User Interest
Heatmaps are a cornerstone feature of Microsoft Clarity, providing a color-coded representation of where users are clicking on your site. By understanding which areas of your Black Friday pages are attracting the most attention, you can strategically place key offers and calls-to-action to boost conversions.

2. Session Recordings: Replay the Customer Journey
Session recordings are like a window into the user’s experience on your site. Watch real-time interactions to pinpoint where customers are getting stuck and use these insights to streamline the path to purchase. This feature is invaluable for identifying and rectifying roadblocks that could be hindering your Black Friday sales.

3. Conversion Maps: Tracking the Path to Purchase
Conversion maps allow Shopify users to see which specific actions are resulting in conversions. This is a great way to put your best products first to capture as many sales as possible. Take a closer look at Conversion Maps here!

4. Dashboard Insights: Your Data Command Center
Clarity’s dashboard gives you an overview of your website’s performance at a glance. Quickly assess how users are interacting with your Black Friday deals and make data-driven decisions to optimize your sales strategy in real-time. We have an extra bonus for Shopify users that have access to e-commerce insights such as viewed products, checkout abandonment, and purchases.

5. Live Users: Harnessing Real-Time Data

Harness the power of immediate insight with Microsoft Clarity’s live user monitoring. This feature offers a window into customer interactions with your Black Friday deals as they unfold in real-time for desktop and mobile. Unlike the 48-hour lag experienced with tools like Google Analytics, Clarity’s instantaneous data stream empowers you to make on-the-spot improvements, ensuring that you’re not just reacting to trends, but actively shaping them. Seize sales opportunities the moment they arise and keep your Black Friday momentum going strong, without having to wait for Cyber Monday to make your move.

6. Rage Clicks: Identifying User Frustration
Rage clicks happen when a user repeatedly clicks on an element, indicating confusion or frustration. Clarity helps you spot these areas so you can address potential issues before they cost you sales on Black Friday.

7. Dead Clicks: Revealing Non-interactive Elements
Dead clicks occur on elements that look interactive but aren’t. This can lead to a poor user experience and lost sales. With Clarity, you can quickly find and fix these deceptive design elements.

8. Scroll Tracking: Understanding Content Engagement
Scroll tracking shows you how far down the page users are scrolling, helping you determine where they lose interest. Place your most compelling Black Friday offers above the fold to ensure they’re seen by more visitors.

9. JavaScript Errors: Keeping Your Site Smooth
Clarity automatically detects and reports JavaScript errors that could be disrupting the user experience. Keep your site running smoothly during the Black Friday rush by quickly addressing these issues.

10. Integrations: Combining Forces for Greater Insight
Microsoft Clarity can be integrated with other tools like Zapier, Google Analytics, and more to get a comprehensive view of your data. Combine forces to gain a deeper understanding of your audience and refine your Black Friday marketing strategies.

Conclusion:
Black Friday is a prime opportunity to boost your sales, and Microsoft Clarity is the secret weapon you need to optimize your website’s performance. By leveraging the features we’ve discussed, you can gain valuable insights into user behavior, improve the customer journey, and ultimately increase your conversion rates. Don’t let technical glitches or design flaws stand in the way of your Black Friday success. Harness the power of Microsoft Clarity and watch your sales soar.

The festive season is upon us and with it comes the much-anticipated shopping frenzy of Black Friday. As businesses gear up for this massive sales event, ensuring that your website is primed and ready to handle the surge in traffic and provide an optimal user experience is paramount. That’s where Microsoft Clarity, a powerful tool designed to give you insights into how visitors interact with your website, comes in to save the day. In this post, we’ll take a look at how Microsoft Clarity’s key features: Heatmaps, Session Recordings, and Dashboard Insights, can optimize your website’s performance during the Black Friday period and beyond. 

Heatmaps: Visualizing User Interactions

Heatmaps are a visual representation of where users click, move, and scroll on your website. By analyzing these patterns, you can identify which areas of your site are drawing the most attention and which might be overlooked. For Black Friday preparations, heatmaps can help you: 

– Pinpoint popular products or deals that users are gravitating towards. 

– Identify any navigation issues or bottlenecks that might hinder the shopping experience. Use rage click maps to find where users repletely click in an area, or dead click maps to see where users are clicking but not action is happening.

– Optimize the placement of promotional banners or call-to-action buttons to maximize conversions. 

 -Dig deeper into conversion data with Conversion Heatmaps for Shopify sites.

Session Recordings: A Deep Dive into User Behavior 

Session recordings allow you to watch recordings of individual user sessions, providing a firsthand look at how visitors navigate your site. This feature is invaluable for: 

– Get AI analyzed session recordings with Session Takeaways to save time when you’re in a crunch!

– Understanding any challenges or obstacles users face while trying to make a purchase. 

– Gaining insights into the user journey, from landing on your site to checkout. 

– Identifying any technical glitches or issues that might deter potential customers. This is easily achieved by using Clarity’s filtering to pinpoint recordings that have JavaScript errors.

 Dashboard Insights: Comprehensive Data at Your Fingertips 

Microsoft Clarity’s dashboard provides a holistic view of your website’s performance metrics. As Black Friday approaches, regularly checking these insights can assist you in: 

– Monitoring traffic spikes in real-time with Clarity Live User view to ensure your server can handle the increased load. 

– Tracking conversion rates and identifying any sudden drops or anomalies. 

– Gauging the effectiveness of your marketing campaigns and making necessary adjustments. 

 -Get e-commerce insights to stay in the loop on your biggest days of the year. If you’re seeing certain products perform better, you can quickly rearrange them to be the focal point on your website.

Black Friday is a golden opportunity for businesses to boost sales and attract new customers. With Microsoft Clarity at your disposal, you can ensure that your website is not only ready to handle the influx of visitors but also offers a seamless and enjoyable shopping experience. By harnessing the power of Heatmaps, Session Recordings, and Dashboard Insights, you’ll be well-equipped to make data-driven decisions to maximize your Black Friday success. 

Understanding user behavior is paramount to the success of any online platform. Clarity, a leading tool in behavioral analytics, offers invaluable insights into how users interact with websites. But what if we could amplify its power? Zapier, a central hub that connects over 2,000 apps, making integration seamless. By integrating Clarity with Zapier, the possibilities are endless. 

The Power of Integration 

The beauty of Clarity lies in its detailed metrics that shed light on user behavior. By integrating with Zapier, Clarity’s insights can be easily connected to a myriad of other applications. Whether it’s sending data to a CRM, triggering emails, or updating spreadsheets, Zapier acts as a bridge, making these tasks effortless. 

Key Features & Metrics Microsoft Clarity Offers 

To truly appreciate the Clarity-Zapier integration, it’s essential to understand the metrics Clarity focuses on: 

Heatmaps – See at a glance which areas on your page drive the most engagement and how far your visitors scroll with Clarity instant heatmaps. 

Session Recordings – watch and learn beyond the numbers to see how people actually use your site. Find out what’s working, learn what needs to be fixed, and test out new ideas. 

Rage Clicks – Indicates user frustration when they repeatedly click on an element. 

Dead Clicks – Occurs when users click on an unresponsive element. 

JavaScript Errors – Highlights technical issues on the site. 

Excessive Scrolling – Suggests users might be having difficulty finding what they’re looking for. 

Quick Backs – Indicates users quickly returning to a previous page, suggesting dissatisfaction. 

Each metric offers a unique perspective, helping website owners pinpoint areas of improvement. Want to learn more about Clarity? Click here!

Benefits of the Clarity-Zapier Integration 

Real-time Monitoring – Stay updated with regular reports on your website’s performance. 

Automated Notifications – Say goodbye to manual checks. Zapier will notify you if any set threshold is met. 

Customizable Alerts – Tailor thresholds to your needs, ensuring you receive only the most pertinent alerts. 

Seamless Connectivity – With Zapier’s vast app ecosystem, you can connect Clarity to countless other tools, enhancing and streamlining your analysis process. 

If you’d like to learn more about this dynamic duo, we encourage you to read about the integration to fully understand the capabilities.

Setting Thresholds with Zapier 

One of the standout features of this integration is the ability to set thresholds for specific metrics. For instance, if you’ve identified that a 20% rage click rate is concerning, you can set this as a threshold in Zapier. Clarity will then send updates to Zapier every 6 hours, notifying if this threshold has been exceeded. This proactive approach ensures that you’re always in the loop, allowing for timely interventions. 

The integration of Clarity with Zapier is a game-changer for anyone serious about understanding and enhancing their user experience. By harnessing the combined power of these tools, you can stay ahead of issues, optimize your website, and provide an unparalleled user experience. Dive into this integration today and witness the transformation firsthand. 

We’re excited to share the latest enhancements that come with our redesigned platform. Brace yourselves for a seamless and enriched user experience as we introduce a slew of features that make Clarity even more powerful. Let’s explore these upgrades! 

Segments: Tailored for You

Segments is no longer just a feature; it’s a personalized experience. Pin your favorite segments to automatically apply them whenever you visit your Clarity project. For example, you can create a segment for the “Last 30 days” time frame. Once you pin it, you’ll see data for the last 30 days every time you return to Clarity. In addition, we added a search bar to make selecting the specific segment easier than ever. Its segmentation reimagined for your unique analytical needs.

Watchlist: Your Personalized Data

Introducing Watchlist, your go-to tool for personalized monitoring. Keep a close eye on the segments, custom tags, and labels that matter most to you. With customizable choices, you have the flexibility to curate your data universe, ensuring that nothing escapes your attention.  

Timestamp Share: Unleashing Precision in Sharing 

Say goodbye to vague references! With Timestamp Share, you can now pinpoint specific moments in session recordings and share them effortlessly. Whether it’s a crucial data point or an interesting discovery, your shared insights will make collaboration more effective than ever. 

Expanded Metrics: Uncovering Insights with Source, Channel, and More 

Explore your data in greater detail. We’ve added new dashboard views including Source, Channel, Campaign, and Referral, offering deeper insights into the origins and pathways of your data. This expanded toolkit ensures you have a comprehensive understanding of your data landscape, empowering you to make more informed decisions. 

New, Returning, and Top User

At a glance, gain a comprehensive understanding of your website’s audience dynamics. This feature visually breaks down the number of new visitors, returning loyalists, and even your top-engaged user. Quickly view heatmaps and session recordings so you can effortlessly track and analyze the pulse of your website’s user engagement, ensuring you’re always in tune with your audience’s behavior and preferences.

Improve Together

We’ve added a like/dislike option, conveniently available at the end of your session recordings. Your feedback is incredibly valuable to us. It allows us to elevate the quality of the session recordings we present to you, ensuring an even better and more tailored experience.

The redesign launch isn’t just a facelift; it’s an upgrade aimed at providing a more intuitive, powerful, and personalized experience. Embrace these features, explore their depths, and let the data-driven journey continue with newfound precision and insights. Thank you all for coming along on this journey as we continue to improve, grow, and build a loyal community!

Microsoft Clarity has received a fresh makeover, but it’s not just about the stylish new appearance. It’s a functional and visually pleasing enhancement to your workspace, designed with a focus on usability and coherence. So, what’s the buzz all about? Our aim is to make behavioral analytics accessible to everyone, and when we say everyone, we mean it. We’re democratizing data analytics, offering a free, user-friendly, and enjoyable experience for all. 

Don’t worry, though – we’re still the same Clarity you know and love. We’ve just made it even better! Now, let’s look at what we have in store for you! 

The most recognizable change you’ll see is our new design, a result of our creative team’s thoughtful and dedicated work. The UX design is filled with cool and cozy color tones that spark delight, innovation, and meaningfulness, evoking the three main pillars we strive to hit with every feature, fix, and futuristic concept we bring to life. 

BEFORE

AFTER

Microsoft Clarity’s greatest strengths is its simplicity. From start to finish everything about Clarity was built to be simple yet extremely powerful to eliminate the need to hire a developer, data analyst, or a UX designer to get amazing results. We guide you through the setup and implementation process, offer easily comprehensible charts and visualizations, and provide users with heatmaps and session recordings to optimize your website or app design. 

Time is precious. At Clarity, our mission is to enhance efficiency and accuracy. That’s why we’ve integrated automatic segments, advanced filters, and Microsoft’s AI Copilot into our platform. These features significantly reduce the time it takes to analyze your data, providing you with actionable results quickly. 

The modern design gives us the flexibility to match our experimental mindset and try radical features to push the boundary for behavioral analytics. With the addition of Copilot within Microsoft Clarity we have so many innovative features in the pipeline. The future of behavioral analytics is changing every day, and we intend to be the pioneers of this space.  

But don’t worry, we didn’t just redesign Clarity, we made improvements as well! Let’s take a quick look at a couple of them: 

Watchlist

Keep track of what you care about on your website. With Watchlist you’ll be able to do just that. Track segments, custom tags, and labels with this latest feature. 

Expanded Metrics

We had a lot of requests for this improvement, as promised, here it is! Now, easily toggle between referrals, channel, campaign, and source to get a granular look into your traffic.   

There are a few more improvements that have been launched with our redesign, if you want to learn about them all, click here! 

We have always been about creating a delightful experience for our users and we intend on keeping it that way forever. If you have been with Clarity since day one, then you have seen a ton of new features such as Clarity live extension, Clarity for Android SDK, Copilot in Microsoft Clarity, and so much more released on a regular basis. We listen to our users’ wants and needs through feedback on our social channels, and we can personally tell you it fuels our team to create the best behavioral analytics tool there is to offer.  

In today’s fast-paced digital world, understanding your website’s reach is crucial. For those who rely on real-time data to make informed decisions, we have exciting news for you. The much-anticipated “Live Users” feature, which was previously exclusive to desktop users, is now available on mobile! 

User Information on Mobile

This is our new mobile feature that allows you to see detailed user information on your website. We’re excited to tell you what exactly you can do with this below:

See Live Users: Get a real-time count of how many users are currently browsing your website. This feature is invaluable for marketers, website owners, and businesses who want to gauge their site’s immediate impact. 

View Distinct Users: Understand the unique reach of your website by seeing the number of distinct users. 

List All Users by Sessions: For those who love diving deep into analytics, you can now view a list of all users, sorted by the number of sessions they’ve had on your site. 

Why is Live User Count Important? 

The live user count is more than just a number. It’s a pulse check on your website’s activity. Whether you’ve just launched a new marketing campaign, released a new product, or published a viral blog post, the live user count lets you see the immediate response and engagement from your audience. 

With Clarity, you can also watch Live Recordings on your desktop to make sure everything is operating as it should. This is a great tool to use for product launches to make sure there are no bugs or pain points for your customers.  

Clarity Live Users: A Reliable Alternative for GA4 Users 

For those familiar with Google Analytics 4 (GA4) and its real-time reports, you might have encountered some challenges or inconsistencies. Clarity’s “Live Users” offers a robust and reliable alternative. It’s designed to deliver precise real-time data within a minute, whereas GA4 updates every thirty minutes, guaranteeing that you stay informed about your website’s performance without any delay.

 If you’re already a GA4 user, we have a simple integration with Google Analytics to have your data show up in inside your Microsoft Clarity dashboard.

The introduction of “Live Users” on mobile is a testament to our mission to be your go-to tool for behavioral analytics. This is a game changer for those who rely on real-time data. Whether you’re on the go or away from your desktop, you can now have the power of live analytics right at your fingertips. If you don’t have Microsoft Clarity on your website or app, it’s time to install and go live now! 

At Clarity, our dedicated team has been burning the midnight oil to ensure we deliver nothing short of excellence in our product. With each passing month, we embark on a journey of innovation, constantly unveiling new features, refining the existing ones, and squashing bugs to elevate your user experience to new heights.

While the major milestones certainly grab the spotlight, it’s the subtle, yet important enhancements that often go unnoticed. We believe that every detail matters, and that’s why we’ve decided to introduce our Monthly Recap. It’s our way of ensuring that you stay in the loop, never missing out on any of the exciting transformations happening behind the scenes. So, be prepared to be amazed, because with Clarity, there’s always something incredible happening just around the corner!

Conversion Heatmaps

We’re thrilled to unveil one of our most remarkable releases – a feature designed exclusively for Shopify store owners, aptly named “Conversion Heatmaps.” These dynamic Conversion Heatmaps provide invaluable insights into the elements that wield the power to drive purchase conversions. It’s your window into understanding precisely which website components are delivering the most significant value to you as a website owner.

But here’s the real magic: when you pair Conversion Heatmaps with our standard heatmaps, you gain a holistic view of your website’s performance. This synergy empowers you to optimize not just your conversions but also your user engagement, all in one fell swoop.

Ready to unlock the full potential of your Shopify store? Dive deeper into the world of Conversion Heatmaps by clicking here.

New Filters

Behold, a small but mighty addition to our filters – the ability to zero in on your traffic’s precise location, down to the state and even city. This seemingly modest feature carries incredible weight, proving to be a true game-changer for websites, whether they operate on a local or global scale.

No more guesswork required. With this new addition, the veil of uncertainty is lifted, allowing you to pinpoint the exact origins of your traffic. Say farewell to the unknown and embrace the impressive might of precision at your fingertips!

Heatmap Improvements

At Clarity, our commitment extends beyond just introducing new features; we’re equally devoted to enhancing our core offerings. Among these, Heatmaps stand as a cornerstone in the realm of behavioral analytics. We hold ourselves to the highest standards, consistently striving to elevate the user experience to new heights.

Now, let’s delve into the exciting transformations brought about this month, all driven by the invaluable feedback and requests from our valued customers:

Left Panel Collapse

Introducing “Left Panel Collapse” your gateway to a clutter-free, full-screen heatmap view. Dive deeper into the analytics that matter most, with ease and precision.

Hide Rankings in Heatmaps

Frustrated by obstructions? Say goodbye to blocked views in Microsoft Clarity’s heatmaps. Now, effortlessly hide rankings for a clear, unobstructed view. Plus, a simple hover of the mouse reveals rankings and data—pretty nifty, right?

Scroll Maps Sidebar Update:

Cut to the chase with clickable percentages on our scroll maps sidebar. Now, you can swiftly jump to any section on your page, pinpointing where users drop off, and streamlining your focus effortlessly.

Mobile SDK

Did you know Clarity supported mobile apps? Well, we do and it’s pretty amazing, but we might be a little biased. If you want to learn more about android mobile SDK click here.

Now, let’s unveil the key highlights of the latest version 1.3.3:

Feature 1: Embracing fragments within Android Activities and capturing React Native screen names. A fragment is a modular and reusable component of an activity that has its own layout, behavior and lifecycle. You can create a fragment once and use it in multiple activities or scenarios, without repeating the same code or layout. 

Feature 2: Empowering you to add custom tags to sessions during Clarity initialization. This was previously only available on website, but is now available for mobile as well.

Feature 3: Introducing device memory and cores as universal filters, allowing you to sift out low-end devices. Gain insight into the performance of these devices and discover potential customer journeys. Often application owners are interested to see the customer journeys across different types and models of end-user devices. This enables them to validate that their apps are working seamlessly on all varieties of devices and target specific enhancements for device categories that might face problems.

Enhancement 1: We’ve refined Clarity’s memory usage to ensure minimal impact on your app’s performance. Clarity now intuitively pauses data collection when your device resources are occupied, resuming seamlessly when they’re freed up by the operating system.

Enhancement 2: Size matters, and we’ve got it just right. We’ve trimmed down the SDK size by a whopping 60%, occupying a mere 300-500 KB. With Clarity, you save not just space but also money.

With Clarity, we’re not just keeping up with the times; we’re setting the pace. Explore the future of behavioral analytics for apps with us!

Final Thoughts

Certainly, here’s a more formal version:

If you’ve gained new insights about Clarity today, then this recap has hit the mark! If you were already well-versed in all these releases and improvements, you’re undoubtedly a Clarity aficionado. Keep your eyes peeled for next month’s recap because we’ve got some exciting developments in the pipeline! Stay tuned for more Clarity updates and enhancements.

When you think of a successful business it usually is connected with happy customers. Whether you’re running an e-commerce platform, a content-rich website, or a cutting-edge app, providing exceptional digital experiences is paramount to success. Understanding user behavior and optimizing your offerings accordingly is the key to achieving this. Microsoft Clarity and Kameleoon, two powerful tools that, when integrated, unlock a new realm of possibilities for enhancing your digital experiences.

Microsoft Clarity: A Deeper Insight

Microsoft Clarity is a powerful user behavior analysis tool that provides you with a comprehensive view of how users interact with your website. Through features like session recordings, heatmaps, and dashboard insights, Clarity equips you with the data needed to gain insights into user engagement, pinpoint pain points, and make informed, data-driven decisions to enhance your website’s usability.

Kameleoon: The All-in-One Optimization Platform

On the other side of the spectrum, Kameleoon stands as the all-in-one optimization solution. It boasts a unified platform that combines Web Experimentation, Feature Experimentation, and AI-Driven Personalization capabilities, all designed to cater to the needs of product managers, marketers, and developers. Let’s explore the Kameleoon platform in detail:

Web Experimentation

With Kameleoon’s Web Experimentation tools, you can create A/B tests and multivariate experiments to optimize various aspects of your website, such as page layout, content, and user flows. It allows you to test different variations and determine which ones resonate best with your audience.

Feature Experimentation

Kameleoon also enables Feature Experimentation, a crucial tool for product managers and developers. This solution allows you to test new features or changes to existing ones in a controlled environment before rolling them out to your entire user base, minimizing the risk of introducing issues or disruptions.

AI-Driven Personalization

Personalization is key to delivering exceptional digital experiences. Kameleoon’s AI-driven personalization capabilities empower you to create dynamic content and tailored experiences for each user. By analyzing user behavior and preferences, the platform can deliver content recommendations and product suggestions that increase engagement and conversions.

The Power of Integration: Microsoft Clarity and Kameleoon

Now, here’s where the real magic happens – the integration of Microsoft Clarity and Kameleoon. This integration takes your digital optimization efforts to new heights by combining user behavior analysis with experimentation, personalization, and a range of integration options. Let’s explore the specific benefits:

Sharper Customer Behavior Analysis with Clarity Integration

Kameleoon automatically enhances your Clarity data by adding tags to heatmaps and session recordings. This seemingly small addition is a game-changer, allowing you to analyze user behavior with precision. These tags enable you to segment your analysis based on each experiment variation, offering deeper insights into how different user groups interact with your website.

Key Benefits of the Integration:

• Analyze Behavior During Experiments: With Kameleoon’s tags on Clarity data, you can now analyze how your visitors behave while exposed to specific experiments. This means you can pinpoint exactly how different experiment variations impact user behavior by watching session replays on Clarity.
• Optimization Insights: Clarity heatmaps offer invaluable insights into where users are clicking, scrolling, and engaging on your website. By integrating this data with Kameleoon, you can identify areas for optimization more effectively. This information helps you prioritize your roadmap of experiments in Kameleoon, ensuring that you focus on the most critical elements that impact user engagement and conversion rates.

In conclusion, the Microsoft Clarity and Kameleoon integration isn’t just about combining two powerful tools; it’s about truly understanding and improving your digital experiences. With enhanced segmentation and the ability to analyze user behavior during experiments, you can make more informed decisions, drive optimization efforts with precision, and ultimately deliver digital experiences that resonate with your audience and lead to tangible business growth. This integration truly empowers you to take your optimization game to the next level.

Don’t miss out on the opportunity to maximize your digital experiences. Explore the integration of Microsoft Clarity and Kameleoon today and set your journey toward user-centric excellence. Your audience will thank you, and your bottom line will reflect the results. It’s time to elevate your digital game!