Mobile app analytics tools are essential for developers and marketers to understand user behavior, measure performance, and optimize the user experience. These tools provide insights into app usage patterns, user engagement, and marketing effectiveness, helping teams make data-driven decisions. 

Choosing the right analytics tool depends on specific requirements such as platform, type of data needed, and integration capabilities. It’s crucial to focus on tools that answer key questions about your app’s features, user demographics, engagement drivers, and keep track of the most important KPIs. 

As the mobile app landscape evolves, staying informed about the latest tools and trends in app analytics will be vital for your success in the competitive app market. This blog will present a summary of the best tools that are available in the market currently in 2024:  

1. Microsoft Clarity  

Here at Microsoft Clarity, we offer more than just your typical mobile analytics; we’re a leader in behavioral analytics with an array of innovative tools at your disposal. With features like heatmaps, session replays, and Copilot insights, we aim to provide a more nuanced understanding of user interactions and behaviors on your mobile app. Clarity’s crashes/errors feature is designed to efficiently identify and replicate issues, facilitating quicker fixes and conserving developer resources.  

These capabilities – while maintaining full user privacy- will allow you to understand your user behavior across an array of attributes and filters. Backed by tech giant like Microsoft – Clarity incorporates Copilot that leverages LLM to present summarized insights to app owner on their user’s behavior and recommendations on how to improve their app. Clarity is designed to give developers, designers, and marketers alike a deeper insight into what users really do on their app, empowering them to make informed decisions and create more engaging, user-friendly mobile experiences. Oh, one more thing, we forgot to mention Clarity is a completely free tool!

Platform: Android, iOS (coming soon), React Native, Web-apps and Web

Price: Free

Features

• Heatmaps
• Session recordings
• Dashboard insights
• Crashes and errors
• No sampling
• Generative AI features – leveraging Microsoft Copilot

2. Firebase  

Next on our list is Firebase, Google’s robust mobile platform that has established itself as a staple in the mobile development community. Known for its comprehensive suite of tools that span across app development, quality assurance, and analytics, Firebase has become a popular solution for developers looking to streamline their workflows and enhance their apps’ performance and engagement. 

The good news is that you no longer have to choose between Firebase & Clarity! Similar to the Google Analytics integration with Clarity – You can connect Firebase analytics/Crashlytics with Clarity mobile SDK as well. This enables developers to not only gather rich, actionable data about their app’s performance and user engagement, but also to gain insights into the “why” behind user actions through Clarity’s heatmaps and session recordings. This integrated approach offers a holistic view of mobile app analytics, empowering developers to optimize their apps in ways that were previously unattainable.  

Platform: iOS, Android  

Price: Free/Paid  

Features  

• Hosting: Firebase provides a hosting service that allows developers to host their apps on a scalable infrastructure.  
• Crash reporting: Firebase includes a crash reporting feature that helps developers identify and fix issues that cause their app to crash.   
• Test Lab (for Android): Firebase’s Test Lab is a tool that allows developers to test their Android apps on a variety of devices and configurations.   
• Application performance monitoring: Firebase lets you monitor, identify and troubleshoot issues.  
• Google Analytics: The mobile app version of GA is included in Firebase.  

3. Mixpanel  

Mixpanel specializes in monitoring user interactions within mobile apps, offering the flexibility to craft tailored reports. Mixpanel is strong in its ability to dissect user activities, grouping them into segments and funneling these interactions to unveil how users engage with your application.  

Beyond merely tracking actions, Mixpanel enriches its analysis with additional data points including users’ geographic locations, the devices used, and the channels through which they engage.  

Platform: iOS / Android / Web  

Price: Free / Paid (starts at $25/month for 1K users)  

Features  

• A/B testing  
• Funnels  
• Engagement tracking  

4. UXcam  

UXCam delivers a broad perspective on app performance, by delving into user behavior with tools such as heatmaps and funnel analytics. Heatmaps provide a visual story of where users interact most, helping to pinpoint areas for improvement, while funnel analytics offer insights into conversion or drop-off points, guiding optimization efforts. 

Platform: iOS / Android / React Native / Flutter / Xamarin  

Price: Free trial / Paid  

Features  

• Session replays  
• Heatmaps  
• Funnels  
• Retention charts  
• Dashboards  

5. Glassbox  

Glassbox distinguishes itself in the digital analytics space with its user-friendly platform, enabling teams to enhance customer experiences across websites and mobile apps in real-time. Its strength lies in AI-driven visualization and analytics tools that simplify the identification of user issues and optimization of the customer journey. This ease of use, however, comes at the cost of some advanced features found in more complex analytics tools, making Glassbox ideal for organizations that prioritize straightforward, actionable insights over deep, technical analysis.  

Platform: IOS, Android, Web  

Price: Paid  

Features  

• Session replay  
• Crash analytics  
• Network and device performance  
• Interaction mapping  
• Engagement analytics  

What are the benefits of using a mobile analytics tool?  

Mobile analytics play a crucial role in the success of mobile apps, offering developers and businesses a wealth of insights that can drive strategic decisions and enhance user experiences. Understanding the importance of mobile analytics is key to leveraging their full potential. Here are some of the key benefits:  

User Behavior Insights: Mobile analytics provide insights into how users interact with your app, identifying popular features, navigation patterns, and potential pain points. This knowledge is invaluable for creating user-centric designs and functionalities.  

Improved User Engagement: By understanding what users like and dislike about your app, you can tailor content, features, and user journeys to increase engagement levels, encouraging more frequent and prolonged use of your app.  

Enhanced User Retention: Analytics help pinpoint why users may be leaving your app or losing interest. With these insights, you can implement changes to improve retention rates, which is often more cost-effective than acquiring new users.  

Data-Driven Decision Making: With concrete data on user behavior and app performance, decisions are no longer based on guesswork. This leads to more effective updates, feature developments, and marketing strategies.  

Optimization of Marketing Efforts: Analytics can reveal which marketing channels and campaigns are most effective in bringing valuable users to your app, allowing for optimization of marketing spend and strategies.  

Increased Revenue: By understanding user preferences and behavior, you can optimize in-app purchases, subscriptions, and ad placements, leading to increased revenue.  

Better App Performance: Mobile analytics can help identify and troubleshoot app crashes, slow loading times, and other performance issues that can negatively impact user experience.  

Competitive Advantage: Leveraging analytics allows you to stay ahead of the curve by continually innovating and improving your app based on user needs and trends, keeping you competitive in a crowded market.  

There’s no universal solution in mobile analytics; the best choice depends on your specific needs and objectives. Taking the time to evaluate your options will ensure you find a tool that not only meets your current needs but also supports your app’s growth over time.  

Blog #1 in the series:  How to become a Clarity power user

About the author

Josh Silverbauer is a highly accomplished analytics and conversion rate optimization (CRO) expert, known for his ability to combine complex analytics concepts with music & humor…With over 10 years of experience, he has consulted with some of the world’s largest brands, and has spoken at major events like SXSW & MeasureSummit. Josh is currently the Head of Analytics and CRO at From The Future, a CX & performance growth agency, and previously served as CEO of Great Big Digital Agency for 6 years.

Why Simple is Better

Doesn’t it feel like digital analytics is going in the opposite direction of the rest of technology? Everything is getting simpler, but digital analytics is getting more complicated, technical, and kinda blah. Sure, if you like torture you can sit for hours playing with SQL and looking at numbers in tables until your brain explodes, but shouldn’t there be an easier way? Making something complicated requires little thought, but creating something that is simple, yet powerful is incredibly difficult.  So why invest time and resources into simple? Well, simple is better. 

1. It’s easier to understand

I have a toddler, and my toddler loves to continually come back to mac and cheese every night. He knows that he will like mac and cheese. He likes the presentation of mac and cheese. Mac and cheese is digestible, delicious and dependable. You can even throw some peas in and he’ll be fine with it. The point? If you take a bunch of data and put it into a format that is digestible and easy to understand, it will get eaten (ahem…used) 

2. It’s actionable

In my 10 year career, I’d like to say that most likely about 75% of the data that I’ve architected and implemented has gone unused (and that’s being generous). Why? Because people want to feel like they are being data-driven, so they ask for all sorts of data that they will never really use or understand. People have a vision for what they think they can do with data but then once put into practice, they find themselves confused by how to use it. Clarity provides the most streamlined, straightforward display of data that I’ve seen. The data is displayed directly on your website. You can see it at the heart of where the actions are happening. It gets to the point, and gets there quickly, and even if you need a little help, there’s AI right alongside to help you turn questions into action. 

3. It’s so much less time-consuming

Getting stuck in analysis paralysis is one of the most wasteful activities one can do in business. Identifying trends quickly can lead to adaptation, agile thinking, and quick action which can create major opportunities. 

4. Simple analytics lead to better optimizations 

Simple analytics help you focus on the metrics that matter, enabling you to identify opportunities quickly. This simplicity accelerates your ability to gain insights, which in turn allows you to take action and improve your website’s user experience. An enhanced user experience can lead to increased purchases, leads, and conversions, directly contributing to the success of your business. The better your business does, the more money you will make. The more money you make, the more everyone will say “dang, look at that money-makin’ king/queen right there, that one’s got it goin on.” (and that’s the goal right?) 

Clarity’s Core Features: Simple Design, Major Impact

Clarity is best known for its Heatmaps and Session Recording features. But within each one of those, there are hundreds of ways to slice and dice the data. 

Say you wanted to see a heatmap of only people who converted, or compare two different landing pages to determine which one had a greater impact on a conversion action that happened on a completely different page. Yeah, you can do that. Or how about if you want to understand which elements specific channels interact with on their pathway to conversions, yeah, Clarity can do that too. Or what if you wanted to see which caused the most friction during a user’s pathway through the site…Clarity?…yep! And if you want to see these features in action, you’re in luck because, over the next few months, I’ll be releasing more blogs on how to get the most out of Clarity.

What makes Clarity standout?

How does all of this compare to other heat mapping & session recording tools on the market?

1. Clarity is free – nuff said. 
2. Clarity has a beautiful design and UX that isn’t overly complicated and crowded by a billion unimportant features. It’s clean, user friendly and gets to the point.
3. Clarity has AI capabilities that ARE SUPER FRICKIN COOL YO. 

Wow, you seem very passionate about those AI features Josh. Yeah, that’s because they are revolutionary.

It’s not often you get the heart of a startup within the midst of a major organization like Microsoft. Clarity is special like that. The group who breathes life into Clarity are pouring their soul into the product but the resources they get to pull from are BIG. 

Here are some of the top features where Clarity really shines.  

CoPilot

With a single click, Clarity has the ability to analyze hundreds of aggregate session recordings and output meaningful insights. You can filter by any criteria (i.e. people who converted, people who abandoned, returning purchasers, etc), then select their sessions and uncover any commonalities between them. It can even summarize entire heatmaps in a single click including any filters you want. Talk about time-saving insights. 

Customization Options

Beyond the AI, Clarity has the ability to be incredibly customizable. For instance, if you ARE the type of person who wants to configure every itty bitty thing yourself and not rely on the beauty of simplicity (which is totally fine…you do you), there are custom tags! Custom tags allow you to tag any type of event and ultimately build segments that you can filter down by based on your own criteria. So for instance if you’d like to understand how your logged in users are navigating the site or a page vs your non-logged in customers…you could tag the login event and have the ability to segment the users by whether they are an existing customer (though there’s a native smart event now for that too). 

OR how about if you want to understand users’ pathways who answered a specific way on a quiz that was displayed, or a newsletter signup. All of this (and more) can be done with custom tags. Or even if you want to tag when someone looks at a picture of spinach on your site for 15 mins…that’s doable in Clarity…and maybe Copilot could help you figure out why they are doing that. 

This feature also allows you to see A/B landing page tests in Clarity by configuring events based on the landing page variation that was shown. 

Conversion maps

One of the most powerful features that doesn’t get enough credit is Clarity’s conversion maps. This feature has the ability to rank elements based on how much it was clicked in relation to a purchase. There have been countless times that I’ve interacted with clients who want to know how their content/widgets end up leading to purchase. A lot of time is spent building these features and as with anything, time is money, so wouldn’t it be super useful to actually see how your time is equating to money and where to focus your efforts? 

Clarity is one of the absolute best tools to quickly assess where to focus your energy on your website. It’s a super important experience analytics platform and it should be in every marketer’s analytics toolbelt. I happen to know that there are so many amazing things on the horizon for them as well. Do yourself a favor and add Microsoft Clarity. And then invite me to your website. Then I’ll say hi and you can watch it in a session recording. 

If you are a mobile app developer, you might have faced the dilemma of choosing between Flutter and React Native for your cross-platform app development. Both frameworks are backed by tech giants (Google and Facebook, respectively) and have gained popularity and traction in recent years.

But which one is better for your project? What are the pros and cons of each framework? In this blog post we will help you compare Flutter vs. React Native in terms of:

• Architecture
• Performance
• UI Components
• Development Experience Community and Support
• Device compatibility

we will try to answer these questions and help you make an informed decision about which tool to use for your upcoming app.

Architecture

Flutter is a cross-platform UI framework that allows you to create beautiful and fast applications for multiple platforms using a single codebase. Flutter was first released in May 2017 and has since grown steadily in popularity. Flutter uses a programming language called Dart, which is a modern, object-oriented, and optionally typed language that compiles to native code or JavaScript.

Flutter has its own rendering engine called Skia, which draws every pixel on the screen. This means that Flutter does not rely on the native platform widgets or components, but rather creates its UI elements called widgets. Widgets are the building blocks of Flutter apps, and they can be composed, customized, and animated to create rich and responsive user interfaces. Flutter also provides a hot reload and hot restart feature, which enables you to see the changes in your code instantly without losing the app state or restarting the app. This makes development faster and more enjoyable. Flutter also supports stateful hot reload, which preserves the app state even when you change the app logic.

Flutter 3 introduced some major changes and improvements to the framework. For example, you can now use Flutter to create applications for web, desktop (Windows, Mac, Linux), and embedded devices, in addition to iOS and Android. Flutter also improved its support for Firebase significantly.

React Native is another cross-platform framework that allows you to create native-like applications for iOS and Android using JavaScript and React. React Native was first released in March 2015 and has since become one of the most popular frameworks for mobile app development. React Native uses the same principles and concepts as React, a popular library for building user interfaces for web applications.

React Native uses a JavaScript bridge to communicate with the native platform modules and components. This means that React Native does not create its own UI elements, but rather uses the native platform widgets or components that are exposed to JavaScript. React Native also supports hot reloading and live reloading, which enable you to see the changes in your code without restarting the app or losing the app state.

Performance

Flutter has a performance advantage over React Native, because it does not need a bridge to communicate with the native platform. This reduces the overhead and latency of the communication, and allows Flutter to achieve smoother animations and transitions. Flutter also has a hot reload and hot restart feature, which enables faster development and testing cycles.

React Native has a performance disadvantage compared to Flutter, because it needs a bridge to communicate with the native platform. This increases the overhead and latency of the communication, and may cause some performance issues or bottlenecks. React Native also has a hot reload and hot refresh feature, but it is not as fast or reliable as Flutter’s.

UI Components

Flutter has a rich set of UI components, called widgets, that are highly customizable and expressive. Flutter widgets are based on the Material Design guidelines for Android, and the Cupertino design guidelines for iOS. Flutter also supports creating custom widgets, as well as using third-party widgets from pub.dev or other sources.

React Native has a basic set of UI components, called components, that are mostly based on the native platform components. React Native components are not as customizable or expressive as Flutter widgets, and may not always match the look and feel of the native platform. React Native also supports creating custom components, as well as using third-party components from npm or other sources.

Development Experience

Flutter has a better development experience than React Native, because it offers more tools and features to help developers create high-quality apps. Some of these tools and features include:

– Dart DevTools: A suite of debugging and performance tools that integrate with IDEs like VS Code and Android Studio.

– Flutter Inspector: A tool that allows developers to inspect and modify the widget tree and layout of their app.

– Flutter Outline: A tool that shows the structure and hierarchy of the widgets in the code editor.

– Flutter Test: A framework that supports unit testing, widget testing, and integration testing of Flutter apps.

– Flutter Driver: A tool that supports end-to-end testing of Flutter apps on real devices or simulators.

React Native has a worse development experience than Flutter, because it lacks some of the tools and features that Flutter offers. Some of these tools and features include:

– React DevTools: A suite of debugging and performance tools that integrate with browsers like Chrome and Firefox.

– React Native Debugger: A standalone app that combines React DevTools with other tools like Redux DevTools and Reactotron.

– React Native Testing Library: A framework that supports unit testing, component testing, and integration testing of React Native apps. – Detox: A tool that supports end-to-end testing of React Native apps on real devices or simulators.

Community and Support

Flutter has a smaller but growing community and support than React Native, because it is a newer framework that was released in 2017. However, Flutter has gained a lot of popularity and adoption in recent years, especially among startups and indie developers. Some of the notable apps that use Flutter include:

– Google Pay

– Alibaba

– eBay

– BMW

– Nubank

React Native has a larger but more fragmented community and support than Flutter, because it is an older framework that was released in 2015. However, React Native has also faced some challenges and controversies in recent years, such as the re-architecture project, the licensing issues, and the competition from other frameworks. Some of the notable apps that use React Native include:

– Facebook

– Instagram

– Airbnb

– Uber

– Skype

Device Compatibility

Flutter and React Native both support Android devices with ARM processors and Apple devices from iPhone 4s and onward. Both also support Android and iOS simulators for developing apps.

Apple devices require iOS 9 and above for Flutter apps, and iOS 11 and above for React Native apps. Android devices require API level 19 (Android 4.4) and above for Flutter apps, and API level 23 (Android 6.0) for React Native apps.

The minimum supported version for Expo-based React Native apps is Android 5 or iOS 10 and above.

Which framework should I use?

Well, at first you would need to examine your or your team’s existing skill set, the goals and requirements of your project.

If you already know JavaScript, writing mobile apps in React Native will be easier to develop and maintain. However, if you’re looking for better performance, stability, and a more cohesive environment between ecosystems, you should consider giving Flutter a try.

Hey there, website wizards! Ever wondered how to make your website not just good, but great? It’s all about what gives your visitors a smooth, speedy, and stable experience. And guess what? There’s a handy tool for that – the Performance widget! It’s like a health check-up for your website, focusing on what we call the core web vitals. Let’s dive in and make sense of all this, shall we?

What’s the Big Deal with Core Web Vitals?

Imagine visiting a website and waiting forever for it to load, or trying to click something and nothing happens, or even worse, everything jumps around as you’re reading. Annoying, right? That’s where core web vitals come into play. They’re the superheroes of website performance, ensuring everything loads fast, responds quickly, and stays put as it should. Here’s the trio that saves the day:

• Largest Contentful Paint (LCP): This is all about speed. It measures how quickly the main stuff on your page loads. The goal? To have everything pop up in a jiffy, ideally in 2.5 seconds or less from when the page starts loading.
• First Input Delay (FID): Ever talked to someone who takes ages to reply? Frustrating! FID is the web equivalent, measuring the time from when you first interact with a site to when it actually responds. We’re aiming for a quick comeback, 100 milliseconds or less.
• Cumulative Layout Shift (CLS): Ever read a page and suddenly the text moves, and you lose your spot? That’s what CLS measures – the stability of your page’s layout. We want everything to stay put, with minimal shiftiness.

Navigating the Performance Widget

This widget gives you the lowdown on how well your site is doing in the performance department. It’s split into two main parts:

• Performance Overview: Think of this as the highlight reel, showing you the overall score and letting you dive into specific issues with cool tools like recordings and heatmaps.

• URL Performance: This is where you get down to the nitty-gritty, analyzing each page to see where you can make improvements. Sort by score, LCP, FID, or CLS, and use those recordings and heatmaps to get a clearer picture.

And hey, you can even set your favorite tab as the default. Just a little customization to make your life easier.

Fixing the Glitches

So, you’ve got the scores, but what if they’re not what you hoped for? No worries, we’ve got fixes!

• LCP Issues? Might be those hefty images or some sluggish server response. Try optimizing images or giving your server a boost.
• FID Frustrations? There is probably some heavy JavaScript at play. Look into loading it differently or cutting down on the bulk.
• CLS Concerns? This usually happens when things load unexpectedly. Make sure images and videos have dimensions set, and keep ads and embeds in their place.

Putting It All Together

Now that you’ve got the lowdown, use those insights! Watch how users interact with your site, especially where there are hiccups. See a high LCP? Check out how visitors react. Frustrated clicks could mean FID issues, and unexpected layout shifts point to CLS problems. Use what you learn to make your site better and keep checking back with the widget to see your progress.

Flurry is sunsetting, now what?

Flurry, owned by Yahoo, one of the oldest mobile analytics SDKs, announced that they are sunsetting in March 2024. The company never recommended alternatives, so in this blog, we have listed a few options to help you make up your mind while you are deciding on your switch.

1. Microsoft Clarity

Microsoft Clarity is a free behavioral analytics tool that helps you understand your customer’s behavior as they are using your mobile app. While tools like Flurry give you a quantitative picture, clarity can give you deeper qualitative insights into the reasons why users are behaving in the way they do.

Additionally, through Clarity’s getCurrentsessionURL API, you can link clarity’s session recordings with other behavioral analytics tools (e.g Firebase Analytics SDK) to get more insights

Refer to this blog for the exact steps on how to integrate Clarity with Firebase.

Pros:

• 100% Free with no traffic limits.
• Lightweight SDK – adds up to 500MB only to your app size.
• Respects users’ privacy
• Super-friendly UI.
• Can be linked with other traffic analytics tools (Firebase, Mixpanel etc..)

Cons:

• Some platforms might still not be supported yet.

2. Firebase Analytics

The Firebase platform is already extremely popular amongst app developers as it provides them with a robust and feature-rich mobile app development platform. Firebase Analytics SDK provides developers with a range of tools to track user behavior and app performance like user segmentation, crash logs, app performance metrics, etc.. and is a close match for Flurry Analytics.

Pros:

• Free.
• Rich features including real-time debugging, tracking custom events, user segmentation and useful insights. Seamless integration with AdMob helps in the Ad monetization and better analysis of your users’ value and your application’s performance It also helps in better application advertising strategies.
• Helps generates traffic to your app through app indexing on google search engine which can increase your app ranking.

Cons:

• SDK size might be a bit large for small apps.
• Data for analytics is often sampled.

3. Amplitude

Amplitude is one of the popular event-based quantitative analytics for websites and also have SDKs for different mobile apps platforms.  Amplitude offers a comprehensive list of essential event-based analytics methods, and also some predictive analytics features to predict user behavior.

Pros:

• Data extraction/export capabilities.
• Rich dashboards, providing insights into customer behavior and product usage.

Cons:

• Steep learning curve.
• Complex setup/integration process.
• Paid.

4. Mixpanel

Mixpanel is one of the leading traffic analytics for mobile-apps. It helps product teams analyze metrics and app performance indicators based on set demographics and properties.

Pros

• Track a generous number of events with good visualization
• Integrates with existing tech-stack through a rich set of APIs.
• Friendly User Interface

Cons

• Prices-based features. You would often find yourself paying for extra (more useful) features set so it’s not affordable for everyone.

Best Flurry alternative for mobile app analytics

We know that Mobile app analytics are important for product teams to fully understand how customers behave with their product. if you’re looking for an alternative to Flurry Analytics, Clarity Mobile SDK + Firebase Analytics are excellent options that can provide you with the same level of value and even more.

By combining the powerful analytics capabilities of Firebase with the session replay and heatmap features of Clarity Mobile SDK, you can gain a comprehensive understanding of how users are interacting with your app and make data-driven decisions to improve user experience and engagement. All at Zero cost.

Additionally, it’s worth noting that both Firebase and Clarity Mobile SDK, both backed up by tech giants like Google and Microsoft, are constantly updating and improving their features to better serve their users. This means that you can expect to see new and innovative features added to these platforms in the future, further enhancing their value and usefulness.

Ever wondered if there’s a way to really understand what’s going on with your website? Why are some posts hit and others a miss? Well, that’s where Microsoft Clarity’s Content Insights comes into play, and trust us, it’s a game-changer.

The Inside Scoop

So, here’s the deal: Content Insights is like having a super-smart friend who watches how people interact with your site. It notices the little things – which articles people love, how many they read, and even where they seem to get stuck or lose interest.

Content Insights

The cool part? You can get the lowdown on specific stuff you care about such as:

Reader types: Categorizes sessions based on the number of articles viewed.

• One and done – read 1 article
• Casual – read 2-3 articles
• Serious – read 4 or more articles

Reading behavior: Categorizes readers by how they consume the articles.

• Engaged – User finished reading one or more articles
• Abandoned at headline – This one sounds as it is. The user only reads the headline and nothing else.

Clarity callouts: We thought it’d be nice to give you some high-level insights to your data with Clarity callouts (pictured above). The callout is determined by what Clarity believes are the most interesting and helpful data points for you. Pretty cool.

Setting Up Content Insights

Most WordPress blogs already have Content Insights readily available, providing valuable insights into your audience’s engagement with your content. If not, to enable this feature, please refer to the “Content Insights documentation” for detailed guidance and tips.

The Bottom Line

Microsoft Clarity’s Content Insights is not just another tool; it’s your website’s best ally in understanding and enhancing user engagement. Dissecting reader behaviors and preferences empowers you to tailor your content strategy to meet your audience’s needs more effectively. Whether you’re aiming to convert one-and-done visitors into regular readers or to deepen the engagement with your serious audience, Content Insights provides the clarity you need to make informed decisions.

In the digital world, success is closely tied to understanding user behavior, a task made easier with tools like Microsoft Clarity. This analytics tool sheds light on how users interact with your website or application, providing crucial insights for optimization. However, before diving into analytics, you need a digital platform, and this is where many hit a roadblock: coding. The complexity of web development can be daunting, but there’s a solution that sidesteps this hurdle—Webflow.

What is Webflow?

Webflow is a visual development platform that empowers designers to build with the full power of code — without writing any. Instead of typing out code, you develop it visually in a way that is intuitive to how you work. As you build in Webflow, it automatically generates the same production-grade HTML, CSS, and JavaScript that powers the web’s most sophisticated sites. It’s the best of both worlds: get the autonomy and speed of simple website builders combined with the power and flexibility of code. With Webflow, there’s no limit to what you can build. The only limit is your imagination.

Better together

When Webflow and Microsoft Clarity join forces, the synergy between the two elevates the web design experience to new heights. By integrating Clarity’s behavioral analytics into your Webflow projects, you unlock the power to make informed iterations that truly resonate with your audience. Heatmaps offer a visual representation of user engagement, highlighting areas that attract the most attention or might be causing confusion. Session recordings go a step further, providing a real-time playback of user interactions, and allowing you to witness firsthand the user journey through your site. This combination of insights empowers you to tailor your Webflow creations not just to what you think your users want, but to what their actions unequivocally show they are looking for, ensuring every update or tweak is a step towards a more intuitive and user-friendly design.

Embedded View

The integration of Microsoft Clarity with Webflow lets users access Clarity’s dashboard directly within the Webflow Designer, while they are building. This seamless experience means Webflow users can analyze their site’s user behavior data without leaving the Webflow platform, keeping all essential insights in one place. Here is a list of some of the data you can access from Clarity in Webflow:

• rage clicks
• dead clicks
• javascript errors
• scroll depth
• countries
• devices
• popular pages
• referral Urls

Beyond the initial insights provided, the embedded view further expands your analytical capabilities with additional data points. It also features dedicated icons for quick access to heatmaps and session recordings in Clarity, allowing for a deeper dive into user interactions.

How to get started

Integrating Microsoft Clarity with your Webflow projects is a straightforward process that enhances your site with powerful analytics. Here’s a concise guide to get you started:

1. Clarity in Webflow: Use this direct link to the app listing in Webflow.
2. Add Clarity: You can add Clarity to your entire workspace or a specific site within Webflow.
3. Publish Changes: To activate Clarity and start collecting data, publish the changes to your site.
4. View in Designer: In Webflow’s designer view, Clarity will appear as an installed App.
5. Check Clarity Dashboard: Once data starts coming in, you can view it on the Clarity dashboard directly.

Please refer to our documentation for detailed guidance on integrating Clarity with Webflow.

The Microsoft Clarity App in Webflow is a game-changer for anyone looking to create engaging and effective websites, not just for seasoned professionals. This powerful combination democratizes web design, allowing individuals of all skill levels to harness the power of behavioral analytics and intuitive design tools. With Clarity’s insights into user behavior and Webflow’s user-friendly design platform, anyone can craft websites that resonate with their audience and drive better outcomes.

Say goodbye to guesswork and hello to a new level of insight with Clarity and Firebase! 

Now, you can gain more understanding of your customers, not only by knowing what happened, but also by knowing why it happened! By linking Clarity session recordings with Firebase, you can now access your session and user URLs directly on each of your Firebase events/screens, making it a breeze to watch video recordings and analyze the entire user experience.  

Starting 2.1.0, We have introduced the getCurrentsessionURL API, that allows you to send and connect analytical events with Clarity. This URL is versatile and can be used with popular analytics tools like Firebase, Mixpanel, and others. In this blog, we will describe the steps needed to link Clarity’s session recordings with Firebase Analytics and Crashlytics SDKs. 

Steps: 

Note: You need to have a Firebase Google Analytics account and a Clarity account. If you don’t have one, Create one here

In Firebase: 

1. On your Firebase project Dashboard, under the Analytics section click on Custom Definitions and then go to “Create custom dimensions”. 

2. Give your dimension a descriptive name and parameter.  

3. Add an “event parameter” to this dimension in. This parameter will contain the Clarity session recording URL.

In your app: 

Note: You should already have a Clarity project with Clarity’s Mobile SDK successfully integrated. If you don’t, Get started here. 

1. Navigate to the section where you initialize Clarity. (ex: MainActivity). 

2. Add callback function “Clarity.SetonNewSessionStartedCallback. This function will be triggered whenever a new clarity session starts. 

3. Get the session URL, using the clarity.getCurrentSessionURL API to get the current sessions URL that is to be sent to Firebase Analytics. 

4. Ensure that the Event name that you use in Clarity and the Event Parameter are the same that you’ve created on Firebase. 

To view Clarity’s sessions in Firebase: 

1. Navigate to your Analytics Dashboard in Firebase. 

2. View/add custom parameters to your events. For events, click on the session_started event. 

3. Navigate down to the custom parameters card. Double-click on clarity_links to highlight the value, then copy it in a new browser window. 
4. You should now see the session recording that contains session_started event in Clarity’s dashboard. 

For pages/screens, you can also see the same information by adding a custom parameter to the page/screen. 

Events in Firebase can take up to 24 hours to appear in the dashboard, but if you want to make sure that you are logging the events properly, run the following command, then check the Firebase debug view. 

adb shell setprop debug.firebase.analytics.app "yourpackagename" 

Firebase Crashlytics 

If you are using crashyltics SDK to collect your app crashes, you can just follow the same steps by calling the clarity.SetInNewSessionStartedCallback function where Clarity is initialized.  

You can view Clarity sessions’ and users’ link in the Keys section of your crashed session within Firebase console. 

If a crash occurs in your mobile app, you can gain valuable insights by analyzing the session and video recording where the crash took place. This will provide you with more context on the crash and help you understand how it affected the user journey. Additionally, you can analyze user behavior after experiencing a crash by checking the user sessions in Clarity’s user profile. By doing so, you can identify any patterns or trends that may be contributing to crashes and take steps to improve your app’s performance and user experience. 

By combining the detailed session recordings of Clarity with the robust analytics of Firebase, developers and marketers now have a powerful tool at their disposal.

Ever struggle to decipher your website analytics, unsure what data truly matters? Spending too much time adding code just to track a single user action? Clarity’s smart events are here to streamline your website’s user event tracking. Imagine this: your dashboard automatically tracks key user actions, like form submissions or account creations, without you lifting a finger. No coding, no setup – just clear, fast insights at your fingertips.

What are Clarity smart events?

Clarity detects key user actions on your website, creating smart events specific to it – all without you needing to write additional code!

For example, if you own an e-commerce website, Clarity can detect “Add to Cart”, “Start Checkout” and “Purchase” smart events for your site with no setup required. Or if you have ten different “Contact Us” buttons scattered across your website, Clarity can automatically compile them into a single “Contact Us” smart event – like the image below.

Using Clarity smart events

By labeling your sessions with the specific user events that occurred, Clarity helps you zoom quickly into what matters. Understand how many visitors are taking a certain action, watch recordings where those happen, and filter to see where they’re coming from.

Dashboard: View the smart events module in the Clarity dashboard. Your active smart events will show up here, along with links to watch session recordings and view heatmaps where these events happen.

Filters: Zoom into the sessions where a smart event happens, by filtering for it. See what campaigns bring in the most visitors who create accounts, or view the percentage of visitors who submit forms that are returning users.

Session Recordings: Watch user sessions where a specific smart event occurred. You’ll notice the event is annotated for you in the left-hand Events module or the recording timeline at the bottom of the recording.

Customizing smart events

We know that everyone’s journey requires different paths, so we’ve also made it easy to edit smart events to your liking—completely without code of course!

Create smart events: Clarity auto-populates for you all detected buttons, API events, auto-events and URL visits. Select the ones you’re interested in tracking and then name your event. It’s that simple!

Edit smart events: It’s also just as easy to add or remove events. Simply navigate to the event and select “Edit event”. It’ll pop out the same code-free catalog above for you to select from. 

Give it a try!

Microsoft Clarity’s Smart events are here to make your analytics easier than ever: 

1. Automatic event tracking: We’ve eliminated manual setup! Just log in and get straight to the session recordings that matter. 

2. Code-free implementation: Customize your events as needed in seconds without any code. We’ve already surfaced up all buttons and URL visits, so that you don’t need to.

3. Actionable insights: Pair your smart events with session recordings and our Copilot insights to rapidly identify conversion opportunities and user experience opportunities. 

Get started now by creating an account or viewing our documentation here!

A website’s success depends on having a solid understanding of user behavior. As a leading behavioral analytics provider, we offer crucial insights into user behavior on websites. The new Clarity integration for Wix is a game-changer for websites owners, providing a thorough understanding of visitor interactions and enabling data-driven enhancements.

The Power of Integration

Wix, known for its user-friendly website building capabilities, can be transformed into an even more powerful tool when combined with Clarity’s detailed behavioral analytics. This integration allows website owners to track user behavior, identify pain points, and enhance the overall user experience.

Key Features & Metrics Microsoft Clarity Offers

To fully leverage the benefits of the Clarity-Wix integration, it’s important to understand the value Clarity provides:

• Heatmaps: Visualize user engagement and scrolling behavior on your Wix pages, offering insights into what captures visitor attention.
• Session Recordings: Go beyond numbers and observe real user interactions with your site, identifying what works and what needs improvement.
• Copilot in Clarity: Let the artificial intelligence Copilot assist your data analysis and decision-making process to streamline your workflow. You can now use session takeaways and heatmap insights for your session recordings and heatmaps to analyze your data efficiently with the help of AI.
• Rage Clicks: Detect user frustration through repeated clicks on an element, signaling areas that may require redesign or clarification.
• Dead Clicks: Identify when users click on non-responsive elements, highlighting potential navigational issues.
• JavaScript Errors: Uncover technical problems that could be hindering user experience.
• Excessive Scrolling: Understand if users struggle to find what they need, indicating potential layout or content issues.
• Quick Backs: Notice when users quickly return to a previous page, which may suggest dissatisfaction with the content or layout.
• Content Insights: For blog specific sites, Clarity groups your readers into one-and-done, casual, and serious readers. Allowing you to see what pieces of content resonate with your audience the most.

Each of these metrics offers valuable insights, helping Wix website owners refine their user experience.

Benefits of the Clarity and Wix Integration

Integrating Clarity with your Wix site brings several advantages:

• Embedded View: The Clarity experience is embedded within WIX, enabling users to access features directly on the WIX platform. This includes signing into Clarity, creating or linking projects, and viewing data, all seamlessly integrated within WIX (pictured below).
• Enhanced User Experience: Gain a clear understanding of how visitors interact with your site, allowing for targeted improvements.
• Data-Driven Decisions: Make informed changes to your website based on actual user behavior, rather than guesswork.
• Improved Website Performance: Identify and fix technical issues quickly, ensuring a smooth experience for your visitors.
• Increased Engagement and Conversion: Use insights to optimize your site for better engagement and higher conversion rates.

Setting Up the Integration

Integrating Microsoft Clarity with your Wix website is straightforward:

1. Login to your WIX account
2. Search for Microsoft Clarity from the app market here
3. Add Clarity to your website 
4. Users will sign in to Clarity from WIX and will create or connect an existing Clarity project
5. Users will access the Clarity project from WIX

Transform Your Wix Website with Clarity

Integrating Microsoft Clarity with your Wix website will provide actionable insights that can transform your site. By understanding and responding to user behavior, you can create a more engaging, effective, and user-friendly website. Start with this integration today and see the difference it makes in your website’s performance and user experience.

We are excited to share the latest Microsoft Clarity update with you all. We’ve been listening to your feedback and are excited to introduce customizable dashboards—a tool that will personalize the way you work with your data.  

Here at Clarity, we are all about doing what is best for our users. That’s why we believe you should have the flexibility to customize your dashboard to suit your needs.  

Drag and Drop

Do you wish you could change the default dashboard layout?  You now have the option to drag and drop the cards on your dashboard. This means you can quickly view the information that matters most by moving your most critical cards to the top of your dashboard.  

Hiding Cards

We are aware that not every card is applicable to your project and can clog up your dashboard. Our new hide function makes it simple to get rid of unwanted distractions. This helps you concentrate on the information that is relevant while also organizing your workspace. You may view and re-add hidden cards again at any time, so don’t worry! Additionally hidden cards will not appear when you download dashboard data. This ensures that your downloaded files are as streamlined and relevant as possible.  

Set a Default Tab in a Card

For the cards which have multiple tabs, you can now select which one you would like to have as your default. This ensures the most important information is front and center when you’re in Clarity.  

We’re confident that these new customization features will enhance your Microsoft Clarity experience, making it more efficient, enjoyable, and tailored to your specific needs. Try them out and see how they transform your experience! 

We’re always here to listen and improve, so keep the feedback coming. Your insights help us make Microsoft Clarity the best it can be. Happy customizing! 

My name is Alex Griffis, and I’m the President of Overfuel, a website and digital retailing platform servicing automotive dealerships across the US. Our customers, both large and small, use our platform to power their digital showrooms and reach more consumers. Whether it’s a franchise dealership (Honda, Nissan, GM) or a pre-owned independent, our job is to provide the best online shopping experience possible to ensure consumers find the car that meets their needs. 
 
Since over 80% of online car shopping starts from a mobile device, we must offer an intuitive, seamless, mobile-first experience. With Microsoft Clarity, we implemented session recordings, click and scroll heatmaps, and insightful analytics to make significant UX improvements to our products. We sampled a variety of websites with varying conversion rates, lead volume, and overall website traffic to look for common threads across different demographics. After seeing many positive results, we’ve highlighted the five most common browsing patterns of the mobile-first car shopper. 

Searching Inventory is the #1 Most-Clicked Action

When a potential customer lands on your website, they want the least path of resistance to finding a vehicle that meets their needs. Overfuel and other leading direct-to-consumer products like Carvana focus on several best practices to drive more conversion:

1. Lead with inventory search: make it easy for customers to find what they want. Excellent search functionality doesn’t end with makes and models; great search functionality is graceful and allows a margin for error. Detecting common misspellings and making intelligent suggestions based on input significantly improves customer experience.
2. Follow with vehicle types: the second most common filtering behavior is vehicle type (cars, trucks, SUVs).
3. Keep everything above the fold: 8 out of every ten customers leave the homepage before scrolling 25% of the page, so keep your calls to action clear and visible above the fold.

Most Consumers Find Live Chat Annoying

Sorry, live chat, but it’s true.

On the vehicle detail page, across several customers with live chat, we found that the #1 most-clicked item was the close button on live chat products. The data supports what we’ve been saying for a long time: stop annoying your customers by interrupting their experience with pop-ups.

If a customer wants to contact you to ask a question, they will! How do we know? Aside from the photo gallery, the remainder of the top 10 most-clicked items are lead-generating: click-to-call, personalize your payment, etc.

Ordering Your Inventory by What Sells Best, Not What Costs the Most, Drives Better Engagement

If you’re leading with price, your SRP becomes stale quickly. It doesn’t allow newer or more popular inventory to cycle in and out. Upon reviewing the data, for the customers who aren’t searching for an exact vehicle, the behavior pattern is as follows:

• Clicks a vehicle type tile on the homepage (“SUV”)
• Clicks “Filters” (12.25% of all SRP clicks)
• Clicks on the first or second vehicle on the SRP (over 15%)

If your most popular SUV sold is an Audi Q5, you’re much more likely to engage a customer with a $30,000 Q5 than presenting them with a $250,000 Lamborghini Urus. Not only does the data support that, but it’s also just more practical.

When consumers are presented with options that match their car search preferences, they obviously convert better.

Great Inventory Photos are King

It may seem obvious, but many dealerships undercut their performance by underinvesting in inventory photos.

On the search results page (SRP), the most-clicked element on the page is the photo gallery arrow, which we implemented to allow consumers to swipe through the first handful of images on a vehicle. Interacting with photos accounts for 10-15% of all activity on the SRP, seconded by applying specific filters.

Furthermore, the top 5 most-clicked elements on a vehicle detail page (VDP) are all related to the photo gallery. Great inventory photos are critical to establish trust and credibility, not just on a dealership’s website, but more broadly as their inventory is syndicated across referral websites.

Content Unrelated to Inventory Drives Very Little Engagement

Homepage slideshows? Yesterday’s news. Bloated copywriting on landing pages? SEO tactics from nearly a decade ago. Videos? So long as they’re not too distracting and accomplish some goal, such as establishing trust or showing a variety of inventory.

If a dealership offers a compelling warranty, an exchange policy, or specializes in a niche (for example, lifted trucks), lead with that! Establish trust with a headline highlighting your specialties or strengths, then jump straight into conversion funnels:

1. Inventory search accounts for 24.87% of homepage clicks.
2. Vehicle type tiles (cars, trucks, SUVs): 13.97% of homepage clicks.
3. “All Inventory” button near the bottom of the fold: 9.2% of homepage clicks

Key Takeaways from Research

1. Lead with inventory
   Make it easy for your customers to find what they’re looking for.
2. Invest in quality photography
   Your inventory is your billboard, both on your dealership’s website and across major syndication websites
3. Limit distractions and make car shopping frictionless
   There are many ways to generate more leads at the top of the funnel, but it’s up to the dealership to convert a buyer once they’re on the website. Limit tools like live chat and pop-up widgets from impeding customer experience.
4. Ensure filters are seamless
   Although “Make” is the #1 filter across desktop and mobile, it’s closely seconded by feature (Bluetooth, third-row seat, etc.) and color. Listing hundreds of colors leads to a poor user experience, which is why Overfuel has standardized interior and exterior colors down to ten of the most common options.
5. Don’t make customers scroll
   On average, 8 out of every 10 customers have moved on before scrolling 25% of a page. It’s critical to keep your website funnel focused by putting photos and calls to action above the fold.