Understanding user behavior is paramount to the success of any online platform. Clarity, a leading tool in behavioral analytics, offers invaluable insights into how users interact with websites. But what if we could amplify its power? Zapier, a central hub that connects over 2,000 apps, making integration seamless. By integrating Clarity with Zapier, the possibilities are endless. 

The Power of Integration 

The beauty of Clarity lies in its detailed metrics that shed light on user behavior. By integrating with Zapier, Clarity’s insights can be easily connected to a myriad of other applications. Whether it’s sending data to a CRM, triggering emails, or updating spreadsheets, Zapier acts as a bridge, making these tasks effortless. 

Key Features & Metrics Microsoft Clarity Offers 

To truly appreciate the Clarity-Zapier integration, it’s essential to understand the metrics Clarity focuses on: 

Heatmaps – See at a glance which areas on your page drive the most engagement and how far your visitors scroll with Clarity instant heatmaps. 

Session Recordings – watch and learn beyond the numbers to see how people actually use your site. Find out what’s working, learn what needs to be fixed, and test out new ideas. 

Rage Clicks – Indicates user frustration when they repeatedly click on an element. 

Dead Clicks – Occurs when users click on an unresponsive element. 

JavaScript Errors – Highlights technical issues on the site. 

Excessive Scrolling – Suggests users might be having difficulty finding what they’re looking for. 

Quick Backs – Indicates users quickly returning to a previous page, suggesting dissatisfaction. 

Each metric offers a unique perspective, helping website owners pinpoint areas of improvement. Want to learn more about Clarity? Click here!

Benefits of the Clarity-Zapier Integration 

Real-time Monitoring – Stay updated with regular reports on your website’s performance. 

Automated Notifications – Say goodbye to manual checks. Zapier will notify you if any set threshold is met. 

Customizable Alerts – Tailor thresholds to your needs, ensuring you receive only the most pertinent alerts. 

Seamless Connectivity – With Zapier’s vast app ecosystem, you can connect Clarity to countless other tools, enhancing and streamlining your analysis process. 

If you’d like to learn more about this dynamic duo, we encourage you to read about the integration to fully understand the capabilities.

Setting Thresholds with Zapier 

One of the standout features of this integration is the ability to set thresholds for specific metrics. For instance, if you’ve identified that a 20% rage click rate is concerning, you can set this as a threshold in Zapier. Clarity will then send updates to Zapier every 6 hours, notifying if this threshold has been exceeded. This proactive approach ensures that you’re always in the loop, allowing for timely interventions. 

The integration of Clarity with Zapier is a game-changer for anyone serious about understanding and enhancing their user experience. By harnessing the combined power of these tools, you can stay ahead of issues, optimize your website, and provide an unparalleled user experience. Dive into this integration today and witness the transformation firsthand. 

We’re excited to share the latest enhancements that come with our redesigned platform. Brace yourselves for a seamless and enriched user experience as we introduce a slew of features that make Clarity even more powerful. Let’s explore these upgrades! 

Segments: Tailored for You

Segments is no longer just a feature; it’s a personalized experience. Pin your favorite segments to automatically apply them whenever you visit your Clarity project. For example, you can create a segment for the “Last 30 days” time frame. Once you pin it, you’ll see data for the last 30 days every time you return to Clarity. In addition, we added a search bar to make selecting the specific segment easier than ever. Its segmentation reimagined for your unique analytical needs.

Watchlist: Your Personalized Data

Introducing Watchlist, your go-to tool for personalized monitoring. Keep a close eye on the segments, custom tags, and labels that matter most to you. With customizable choices, you have the flexibility to curate your data universe, ensuring that nothing escapes your attention.  

Timestamp Share: Unleashing Precision in Sharing 

Say goodbye to vague references! With Timestamp Share, you can now pinpoint specific moments in session recordings and share them effortlessly. Whether it’s a crucial data point or an interesting discovery, your shared insights will make collaboration more effective than ever. 

Expanded Metrics: Uncovering Insights with Source, Channel, and More 

Explore your data in greater detail. We’ve added new dashboard views including Source, Channel, Campaign, and Referral, offering deeper insights into the origins and pathways of your data. This expanded toolkit ensures you have a comprehensive understanding of your data landscape, empowering you to make more informed decisions. 

New, Returning, and Top User

At a glance, gain a comprehensive understanding of your website’s audience dynamics. This feature visually breaks down the number of new visitors, returning loyalists, and even your top-engaged user. Quickly view heatmaps and session recordings so you can effortlessly track and analyze the pulse of your website’s user engagement, ensuring you’re always in tune with your audience’s behavior and preferences.

Improve Together

We’ve added a like/dislike option, conveniently available at the end of your session recordings. Your feedback is incredibly valuable to us. It allows us to elevate the quality of the session recordings we present to you, ensuring an even better and more tailored experience.

The redesign launch isn’t just a facelift; it’s an upgrade aimed at providing a more intuitive, powerful, and personalized experience. Embrace these features, explore their depths, and let the data-driven journey continue with newfound precision and insights. Thank you all for coming along on this journey as we continue to improve, grow, and build a loyal community!

Microsoft Clarity has received a fresh makeover, but it’s not just about the stylish new appearance. It’s a functional and visually pleasing enhancement to your workspace, designed with a focus on usability and coherence. So, what’s the buzz all about? Our aim is to make behavioral analytics accessible to everyone, and when we say everyone, we mean it. We’re democratizing data analytics, offering a free, user-friendly, and enjoyable experience for all. 

Don’t worry, though – we’re still the same Clarity you know and love. We’ve just made it even better! Now, let’s look at what we have in store for you! 

The most recognizable change you’ll see is our new design, a result of our creative team’s thoughtful and dedicated work. The UX design is filled with cool and cozy color tones that spark delight, innovation, and meaningfulness, evoking the three main pillars we strive to hit with every feature, fix, and futuristic concept we bring to life. 

BEFORE

AFTER

Microsoft Clarity’s greatest strengths is its simplicity. From start to finish everything about Clarity was built to be simple yet extremely powerful to eliminate the need to hire a developer, data analyst, or a UX designer to get amazing results. We guide you through the setup and implementation process, offer easily comprehensible charts and visualizations, and provide users with heatmaps and session recordings to optimize your website or app design. 

Time is precious. At Clarity, our mission is to enhance efficiency and accuracy. That’s why we’ve integrated automatic segments, advanced filters, and Microsoft’s AI Copilot into our platform. These features significantly reduce the time it takes to analyze your data, providing you with actionable results quickly. 

The modern design gives us the flexibility to match our experimental mindset and try radical features to push the boundary for behavioral analytics. With the addition of Copilot within Microsoft Clarity we have so many innovative features in the pipeline. The future of behavioral analytics is changing every day, and we intend to be the pioneers of this space.  

But don’t worry, we didn’t just redesign Clarity, we made improvements as well! Let’s take a quick look at a couple of them: 

Watchlist

Keep track of what you care about on your website. With Watchlist you’ll be able to do just that. Track segments, custom tags, and labels with this latest feature. 

Expanded Metrics

We had a lot of requests for this improvement, as promised, here it is! Now, easily toggle between referrals, channel, campaign, and source to get a granular look into your traffic.   

There are a few more improvements that have been launched with our redesign, if you want to learn about them all, click here! 

We have always been about creating a delightful experience for our users and we intend on keeping it that way forever. If you have been with Clarity since day one, then you have seen a ton of new features such as Clarity live extension, Clarity for Android SDK, Copilot in Microsoft Clarity, and so much more released on a regular basis. We listen to our users’ wants and needs through feedback on our social channels, and we can personally tell you it fuels our team to create the best behavioral analytics tool there is to offer.  

In today’s fast-paced digital world, understanding your website’s reach is crucial. For those who rely on real-time data to make informed decisions, we have exciting news for you. The much-anticipated “Live Users” feature, which was previously exclusive to desktop users, is now available on mobile! 

User Information on Mobile

This is our new mobile feature that allows you to see detailed user information on your website. We’re excited to tell you what exactly you can do with this below:

See Live Users: Get a real-time count of how many users are currently browsing your website. This feature is invaluable for marketers, website owners, and businesses who want to gauge their site’s immediate impact. 

View Distinct Users: Understand the unique reach of your website by seeing the number of distinct users. 

List All Users by Sessions: For those who love diving deep into analytics, you can now view a list of all users, sorted by the number of sessions they’ve had on your site. 

Why is Live User Count Important? 

The live user count is more than just a number. It’s a pulse check on your website’s activity. Whether you’ve just launched a new marketing campaign, released a new product, or published a viral blog post, the live user count lets you see the immediate response and engagement from your audience. 

With Clarity, you can also watch Live Recordings on your desktop to make sure everything is operating as it should. This is a great tool to use for product launches to make sure there are no bugs or pain points for your customers.  

Clarity Live Users: A Reliable Alternative for GA4 Users 

For those familiar with Google Analytics 4 (GA4) and its real-time reports, you might have encountered some challenges or inconsistencies. Clarity’s “Live Users” offers a robust and reliable alternative. It’s designed to deliver precise real-time data within a minute, whereas GA4 updates every thirty minutes, guaranteeing that you stay informed about your website’s performance without any delay.

 If you’re already a GA4 user, we have a simple integration with Google Analytics to have your data show up in inside your Microsoft Clarity dashboard.

The introduction of “Live Users” on mobile is a testament to our mission to be your go-to tool for behavioral analytics. This is a game changer for those who rely on real-time data. Whether you’re on the go or away from your desktop, you can now have the power of live analytics right at your fingertips. If you don’t have Microsoft Clarity on your website or app, it’s time to install and go live now! 

At Clarity, our dedicated team has been burning the midnight oil to ensure we deliver nothing short of excellence in our product. With each passing month, we embark on a journey of innovation, constantly unveiling new features, refining the existing ones, and squashing bugs to elevate your user experience to new heights.

While the major milestones certainly grab the spotlight, it’s the subtle, yet important enhancements that often go unnoticed. We believe that every detail matters, and that’s why we’ve decided to introduce our Monthly Recap. It’s our way of ensuring that you stay in the loop, never missing out on any of the exciting transformations happening behind the scenes. So, be prepared to be amazed, because with Clarity, there’s always something incredible happening just around the corner!

Conversion Heatmaps

We’re thrilled to unveil one of our most remarkable releases – a feature designed exclusively for Shopify store owners, aptly named “Conversion Heatmaps.” These dynamic Conversion Heatmaps provide invaluable insights into the elements that wield the power to drive purchase conversions. It’s your window into understanding precisely which website components are delivering the most significant value to you as a website owner.

But here’s the real magic: when you pair Conversion Heatmaps with our standard heatmaps, you gain a holistic view of your website’s performance. This synergy empowers you to optimize not just your conversions but also your user engagement, all in one fell swoop.

Ready to unlock the full potential of your Shopify store? Dive deeper into the world of Conversion Heatmaps by clicking here.

New Filters

Behold, a small but mighty addition to our filters – the ability to zero in on your traffic’s precise location, down to the state and even city. This seemingly modest feature carries incredible weight, proving to be a true game-changer for websites, whether they operate on a local or global scale.

No more guesswork required. With this new addition, the veil of uncertainty is lifted, allowing you to pinpoint the exact origins of your traffic. Say farewell to the unknown and embrace the impressive might of precision at your fingertips!

Heatmap Improvements

At Clarity, our commitment extends beyond just introducing new features; we’re equally devoted to enhancing our core offerings. Among these, Heatmaps stand as a cornerstone in the realm of behavioral analytics. We hold ourselves to the highest standards, consistently striving to elevate the user experience to new heights.

Now, let’s delve into the exciting transformations brought about this month, all driven by the invaluable feedback and requests from our valued customers:

Left Panel Collapse

Introducing “Left Panel Collapse” your gateway to a clutter-free, full-screen heatmap view. Dive deeper into the analytics that matter most, with ease and precision.

Hide Rankings in Heatmaps

Frustrated by obstructions? Say goodbye to blocked views in Microsoft Clarity’s heatmaps. Now, effortlessly hide rankings for a clear, unobstructed view. Plus, a simple hover of the mouse reveals rankings and data—pretty nifty, right?

Scroll Maps Sidebar Update:

Cut to the chase with clickable percentages on our scroll maps sidebar. Now, you can swiftly jump to any section on your page, pinpointing where users drop off, and streamlining your focus effortlessly.

Mobile SDK

Did you know Clarity supported mobile apps? Well, we do and it’s pretty amazing, but we might be a little biased. If you want to learn more about android mobile SDK click here.

Now, let’s unveil the key highlights of the latest version 1.3.3:

Feature 1: Embracing fragments within Android Activities and capturing React Native screen names. A fragment is a modular and reusable component of an activity that has its own layout, behavior and lifecycle. You can create a fragment once and use it in multiple activities or scenarios, without repeating the same code or layout. 

Feature 2: Empowering you to add custom tags to sessions during Clarity initialization. This was previously only available on website, but is now available for mobile as well.

Feature 3: Introducing device memory and cores as universal filters, allowing you to sift out low-end devices. Gain insight into the performance of these devices and discover potential customer journeys. Often application owners are interested to see the customer journeys across different types and models of end-user devices. This enables them to validate that their apps are working seamlessly on all varieties of devices and target specific enhancements for device categories that might face problems.

Enhancement 1: We’ve refined Clarity’s memory usage to ensure minimal impact on your app’s performance. Clarity now intuitively pauses data collection when your device resources are occupied, resuming seamlessly when they’re freed up by the operating system.

Enhancement 2: Size matters, and we’ve got it just right. We’ve trimmed down the SDK size by a whopping 60%, occupying a mere 300-500 KB. With Clarity, you save not just space but also money.

With Clarity, we’re not just keeping up with the times; we’re setting the pace. Explore the future of behavioral analytics for apps with us!

Final Thoughts

Certainly, here’s a more formal version:

If you’ve gained new insights about Clarity today, then this recap has hit the mark! If you were already well-versed in all these releases and improvements, you’re undoubtedly a Clarity aficionado. Keep your eyes peeled for next month’s recap because we’ve got some exciting developments in the pipeline! Stay tuned for more Clarity updates and enhancements.

When you think of a successful business it usually is connected with happy customers. Whether you’re running an e-commerce platform, a content-rich website, or a cutting-edge app, providing exceptional digital experiences is paramount to success. Understanding user behavior and optimizing your offerings accordingly is the key to achieving this. Microsoft Clarity and Kameleoon, two powerful tools that, when integrated, unlock a new realm of possibilities for enhancing your digital experiences.

Microsoft Clarity: A Deeper Insight

Microsoft Clarity is a powerful user behavior analysis tool that provides you with a comprehensive view of how users interact with your website. Through features like session recordings, heatmaps, and dashboard insights, Clarity equips you with the data needed to gain insights into user engagement, pinpoint pain points, and make informed, data-driven decisions to enhance your website’s usability.

Kameleoon: The All-in-One Optimization Platform

On the other side of the spectrum, Kameleoon stands as the all-in-one optimization solution. It boasts a unified platform that combines Web Experimentation, Feature Experimentation, and AI-Driven Personalization capabilities, all designed to cater to the needs of product managers, marketers, and developers. Let’s explore the Kameleoon platform in detail:

Web Experimentation

With Kameleoon’s Web Experimentation tools, you can create A/B tests and multivariate experiments to optimize various aspects of your website, such as page layout, content, and user flows. It allows you to test different variations and determine which ones resonate best with your audience.

Feature Experimentation

Kameleoon also enables Feature Experimentation, a crucial tool for product managers and developers. This solution allows you to test new features or changes to existing ones in a controlled environment before rolling them out to your entire user base, minimizing the risk of introducing issues or disruptions.

AI-Driven Personalization

Personalization is key to delivering exceptional digital experiences. Kameleoon’s AI-driven personalization capabilities empower you to create dynamic content and tailored experiences for each user. By analyzing user behavior and preferences, the platform can deliver content recommendations and product suggestions that increase engagement and conversions.

The Power of Integration: Microsoft Clarity and Kameleoon

Now, here’s where the real magic happens – the integration of Microsoft Clarity and Kameleoon. This integration takes your digital optimization efforts to new heights by combining user behavior analysis with experimentation, personalization, and a range of integration options. Let’s explore the specific benefits:

Sharper Customer Behavior Analysis with Clarity Integration

Kameleoon automatically enhances your Clarity data by adding tags to heatmaps and session recordings. This seemingly small addition is a game-changer, allowing you to analyze user behavior with precision. These tags enable you to segment your analysis based on each experiment variation, offering deeper insights into how different user groups interact with your website.

Key Benefits of the Integration:

• Analyze Behavior During Experiments: With Kameleoon’s tags on Clarity data, you can now analyze how your visitors behave while exposed to specific experiments. This means you can pinpoint exactly how different experiment variations impact user behavior by watching session replays on Clarity.
• Optimization Insights: Clarity heatmaps offer invaluable insights into where users are clicking, scrolling, and engaging on your website. By integrating this data with Kameleoon, you can identify areas for optimization more effectively. This information helps you prioritize your roadmap of experiments in Kameleoon, ensuring that you focus on the most critical elements that impact user engagement and conversion rates.

In conclusion, the Microsoft Clarity and Kameleoon integration isn’t just about combining two powerful tools; it’s about truly understanding and improving your digital experiences. With enhanced segmentation and the ability to analyze user behavior during experiments, you can make more informed decisions, drive optimization efforts with precision, and ultimately deliver digital experiences that resonate with your audience and lead to tangible business growth. This integration truly empowers you to take your optimization game to the next level.

Don’t miss out on the opportunity to maximize your digital experiences. Explore the integration of Microsoft Clarity and Kameleoon today and set your journey toward user-centric excellence. Your audience will thank you, and your bottom line will reflect the results. It’s time to elevate your digital game!

What is mobile app analytics? 

Mobile analytics is the heartbeat of successful mobile applications! It’s the process that breathes life into your apps, helping you understand user behavior and optimize performance for a truly exhilarating user experience.

Essential for any business striving for app excellence, mobile app analytics empowers you to understand how users interact with your app, which features are a hit, and what challenges they encounter. Armed with these data-driven insights, you’ll have the tools to make meaningful improvements, resulting in a thriving and prosperous app that stands out from the crowd. So, dive into the world of mobile analytics and watch your app take flight!

How do app analytics work? 

Mobile analytics is the powerhouse behind your app’s success, working tirelessly to collect and process valuable data. When a user interacts with your app, a treasure trove of information is gathered, encompassing device type, operating system, app version, screen size, approximate location, user ID, session duration, events, errors, and more. All of this data is then sent to a server, where it undergoes analysis and is securely stored.

This aggregated data is transformed through various methods into a goldmine of insights for you, the end user. It’s like having a magic crystal ball that reveals user behavior patterns, preferences, and pain points, enabling you to optimize your app for ultimate user satisfaction and engagement.

While some app analytics rely on video/image analysis, there are more efficient techniques available. For instance, Microsoft Clarity for Android apps utilizes low-level drawing commands to reconstruct walkthrough-style videos of users’ sessions. This brilliant approach minimizes the overhead on network consumption, ensuring your users enjoy a seamless experience without unnecessary burdens.

Why should I use a mobile app analytics tool? 

Mobile analytics can help answer questions such as: 

– How do users navigate through the app and what features do they use? 

– How do users behave differently across different segments, such as platforms, operating systems, locations, or devices? 

– How do users react to changes or updates in the app? 

– Did my users face any crashes or errors while they are navigating the app? 

– which elements are most clicked and which elements are ignored in my app? 

Mobile analytics is essential for any app that wants to succeed in the competitive and dynamic mobile market. By using mobile analytics, app developers and marketers can gain valuable insights into user behavior and preferences, and use them to improve their app performance and user satisfaction. 

What are the types of mobile analytics? 

There are different types of mobile analytics that can provide different insights and benefits. Here are some of the most common ones: 

– User analytics: This type of analytics focuses on who the users are, where they come from, how they find the app, what devices and platforms they use, how often they use the product, how long they stay. User analytics can help to segment the audience, identify user personas, optimize user acquisition and retention strategies, and personalize the content and offers. 

– Behavioral analytics: This type of analytics focuses on how the users interact with the app, what features they use, what actions they take, what content they consume,and what captures their attention. Engagement analytics can help to measure user satisfaction, loyalty, and advocacy, identify user pain points and preferences, improve user interface and functionality, increase user engagement and retention, and encourage user referrals and reviews. 

– Performance analytics: This type of analytics focuses on how the app performs in terms of speed, stability, reliability, compatibility, security, and usability. Performance analytics can help to monitor and troubleshoot technical issues, optimize app performance and quality, ensure compatibility across devices and platforms, enhance security and privacy, and improve user experience and satisfaction. 

– Conversion analytics: This type of analytics focuses on how the users complete the desired goals or outcomes of the app, such as making a purchase, signing up for a subscription, downloading a resource, or completing a form. Conversion analytics can help to measure and optimize the conversion funnel, identify and remove conversion barriers, test and improve the design and copy of the app, increase conversion rates and revenue, and evaluate the return on investment (ROI) of the product.

How can different teams in my company use and benefit from mobile app analytics? 

Different teams may use mobile analytics for different purposes, depending on their goals and challenges. Here are some examples of how mobile analytics can help product teams achieve success: 

Product teams 

Product managers can use mobile analytics to understand how users interact with the app, what features are most popular, what pain points or issues they encounter, and how to improve the user experience and retention. A product team that is launching a new app or feature may use mobile analytics to test and validate their assumptions and optimize their product-market fit. 

Technical teams 

A development team that is troubleshooting a technical issue or a user complaint may use mobile analytics to diagnose and resolve the problem as quickly as possible. They may use metrics such as crash rate, error rate, and device processing powers, to identify the root cause of the issue, and test and deploy fixes. Developers can also use mobile analytics to monitor the app’s stability, performance, and quality, identify and fix bugs or errors, optimize the app’s speed and resource consumption, and implement new functionalities or integrations. 

Marketing teams 

Marketers can use mobile analytics to track the app’s acquisition, engagement, and conversion rates, segment and target users based on their behavior and preferences, measure the effectiveness of marketing campaigns and channels, and increase the app’s visibility and reach. 

How to Effectively Utilize Mobile App Analytics for Your Business? 

Here are some tips to help you get started:

1. Define your app goals and key performance indicators (KPIs):  Before you can measure and analyze your app data, you need to have a clear idea of what you want to achieve with your app and how you will track your progress. For example, some common app goals are increasing user satisfaction, engagement, retention, and conversions.

2. Determine your budget: how much are you willing to spend and which features are the most essential to you? Most tools have different traffic intervals and different features for premium subscriptions. Microsoft Clarity is a 100% tool that will never ask you for upgrades.  

3. Choose the right mobile app analytics tools: There are many mobile app analytics tools available in the market, each with its own strengths and weaknesses. Depending on your app goals and KPIs, you may need different types of tools to collect and analyze your app performance data. For example, some tools are specialized in collecting and analyzing app traffic, such as Google Analytics for Firebase. Some tools are focused on analyzing user behavior such as Microsoft Clarity or UXcam. Some tools are designed to measure app performance and quality, such as Crashlytics. Microsoft Clarity Mobile SDK gives you everything you need in one single platform. Learn more about the features here. 

4. Implement mobile app analytics correctly. Ensure that your app has the necessary permissions to access device data, that your app events and parameters are named consistently and accurately, and that your app privacy and security policies are compliant with the relevant regulations.  

5. Act on your mobile app analytics insights. The final step of effectively utilizing mobile app analytics for your business is to act on the insights you have gained from your app data analysis. You can use the insights to improve your app design, functionality, usability, content, marketing, monetization, or customer service. You can also use the insights to validate or invalidate your assumptions or hypotheses about your app or users. You can also use the insights to set new goals or KPIs for your app or business. 

Mobile app analytics are often business-critical for any business that wants to succeed in the competitive and dynamic mobile market. By following these tips, you can effectively utilize mobile app analytics for your business and achieve your desired outcomes with your app. 

We just launched a game-changing feature designed to optimize your e-commerce site and supercharge your sales. Say goodbye to guesswork and hello to data-driven insights that will revolutionize the way you understand customer interactions. With Conversion Heatmaps, you’ll gain specific and powerful data on conversions for each element of your website.

What is Conversion Heatmap?

Heatmaps show which portions of the website are getting more traction than others, but Conversion Heatmaps show which elements drive purchase conversions. This allows for a closer look at what website elements are producing the most value for the website owner. Below you’ll see a product with a 2.4% conversion rate based on the sessions interacted from that specific element on the page.

Viewing Conversion Map 

Here’s how it works: first, make sure that the Clarity tracking code is installed on all pages of your Shopify site. Then, log into Clarity, navigate to the Heatmaps tab, and hit the Conversion Heatmaps icon (1)! Pick a page and view the heatmap overlaid onto it. You’ll be able to view the conversion rate as a percentage (2) of all sessions that resulted in a purchase when a user clicks in a selected area. 

Editing Conversion Map 

Want even more control over your data? No problem! With our Edit Areas (3) function, you can select new regions on the maps or remove existing ones with just a few clicks. And if you want to see recordings of where users clicked an element, simply select “View Recordings (4).” Getting valuable insights into your e-commerce site’s performance has never been easier. 

How to use Heatmaps and Conversion Heatmaps together

If you’ve used click heatmaps and scroll heatmaps before, you know how helpful they are to understanding what your users are clicking on and how far down your page they’re viewing. By pairing this analysis with our purchase Conversion Heatmap, you can now optimize your site more strongly towards purchases. Let’s take a look at a couple examples. 

• Your Conversion Heatmap shows very high conversion rate on a product, meaning that a customer is likely to purchase whenever they click on that product. However, from the corresponding scroll heatmap, you can see that the product is below fold—meaning your customers typically don’t even see the product unless they scroll. One change you can consider here to increase sales is moving the product higher on your page, to be visible above fold. 
• Your Conversion Heatmap shows a very low conversion rate on an element, meaning that a customer is not likely to purchase whenever they click on that product. Additionally, from the corresponding click heatmap, you can see this same element has many clicks. This indicates the element is worth looking into, as something seems to be preventing your users who click on this element, from purchasing.
  • One scenario could be your search bar. Users interact with your search bar frequently -but if an extremely low number actually purchase, it is worth looking at corresponding recordings to confirm what’s happening. It’s possible your search algorithm is poor, leading to users not finding what they’re looking for, or your advertisements are misleading, causing users to enter with mismatched expectations. 
  • Another scenario could be your “Add to cart” button. Users select that button frequently, but if there is an extremely low purchase rate from those users, something could be causing friction in the purchasing funnel. This could be anything from a confusing checkout process, pricing, or shipping discrepancies.

Don’t let the potential of your e-commerce site go untapped. Harness the power of Microsoft Clarity’s Conversion Heatmap feature and unlock the secrets to optimizing your online business. Start making data-driven decisions and watch as your sales soar to new heights. The future of e-commerce success is at your fingertips.

Final Thoughts

Want to learn more about Conversion Heatmaps? Check out the documentation here!

We’d love to hear how you use Conversion Heatmaps; let us know at: claritycasestudies@microsoft.com.

Time is the most valuable asset for us all. Here at Microsoft Clarity, we wanted to streamline and simplify the way use Clarity for your behavioral analytics. We know how hard it is to filter through tons of website pages to find actionable data to act upon. That’s why we improved user experience by giving the ability to exclude certain attributes, AND/OR support, and enhancing URL path filtering to give back a little extra time.  

In the past, the search bar utilized regular expressions (regex) for searching specific URL paths, which could be challenging for those without a technical background. However, with this new update, Microsoft Clarity listened to user feedback and has switched to a more user-friendly approach. 

Ideas on how to use URL filters

Here are a few ideas of what you can accomplish with the improved URL filters: 

1. Filter your high-converting pages to determine what type of traffic, features, or UX design is attributing to your success.  

2. Pinpoint URLs with specific categories to take a granular look. 

3. If you already have an optimized page, you can exclude it to focus on the pages that need extra attention.  

4. Filter out admin, support, or login pages to focus on the customer-facing pages only.  

Learn the Operators

There are 7 operators in the updated filter with different purposes to enhance your data analytics experience. The following operators include: 

• Is exactly (default) 

• Starts with 

• Ends with 

• Contains 

• Excludes 

• Is exactly 

• Is exactly not 

• Matches regex  

There are many more use cases for these operators to enhance your filtering. If you want to learn how these operators work in more depth, check it out here.

In addition to the URL filters, we understand that some traffic is more important than others. That’s why exclusions were created to pinpoint the data that matters the most. For example, if you have traffic coming from multiple countries, you might want to exclude one so you don’t ship your products to them. That way, you can focus on the data that has an impact on your bottom line.  

We also created AND/OR support to help streamline Javascript debugging for software engineers.  

When looking at the difference between AND/OR filters, you can see a big change between the sessions, which allows you to pinpoint what exactly is the root cause of your Javascript error.  

OR STATEMENT 

AND STATEMENT 

Here at Clarity, we want to make your behavioral analytics experience as simple as possible, and with these changes, we did just that. 

Give it a try, and if you use the Clarity URL Path Filters regularly, email us your story at claritycasestudies@microsoft.com. We’d love to discuss featuring you in an upcoming customer case study! 

Welcome, fellow curious minds, to the thrilling world of market research! Picture yourself as a witty detective, equipped with a magnifying glass, a keen eye for clues, and a knack for unraveling mysteries. But wait…instead of tracking down criminals, we’re going to investigate the secrets of the market. Prepare yourself for an adventure that blends Sherlock Holmes’ analytical prowess with a dash of comedy, as we embark on a journey to decode the enigmatic realm of market research. So put on your detective hat, sharpen your wit, and let’s discover how market research can turn you into the Sherlock Holmes of business decision-making!

Part 1: The Art of Observation

Just as Sherlock Holmes meticulously observes his surroundings, market research begins with keen observation. You’ll pay attention to consumer behavior, market trends, and industry dynamics, taking note of every detail. Like Holmes, you’ll identify patterns, anomalies, and hidden connections that can unlock valuable insights. It’s the power of observation that allows you to understand the needs, desires, and pain points of your target audience, enabling you to develop products or services that truly resonate with them.

Part 2: Gathering Clues

No mystery is solved without gathering clues, and in market research, data is your ammunition. You’ll employ various methods such as surveys, interviews, and focus groups to collect data from your audience. These clues are scattered throughout the market, waiting to be discovered. Just as Holmes would never underestimate the significance of a seemingly insignificant detail, you’ll carefully gather and analyze data to uncover meaningful insights. Remember, even the tiniest clue can lead to a breakthrough in understanding consumer preferences and market opportunities.

Part 3: Deductive Reasoning

Sherlock Holmes is renowned for his impeccable deductive reasoning, and as a market researcher, you’ll follow suit. Armed with data and insights, you’ll draw logical conclusions that drive your business strategies. Just as Holmes pieces together fragments of information to solve a case, you’ll connect the dots of consumer behavior, market trends, and competitor actions to make informed decisions. Your deductive reasoning will guide you in understanding market dynamics, anticipating trends, and staying one step ahead of your competitors.

Part 4: Solving the Market Mystery

In the grand finale, it is time to solve the market mystery. You’ll have a clear understanding of your target audience, armed with insights into their preferences and needs. You’ll have identified market opportunities, having dissected the market landscape for untapped potential. With your deductive reasoning and analytical prowess, you’ll develop marketing strategies that speak directly to your audience and position your brand as a true detective of their desires.

Now that you’ve done all the hard work and research you’ll need to better understand your customers on your website. With Microsoft Clarity, you’ll get a deep dive into how your customers perform actions on your website with behavioral analytics. You’ll use features such as heatmaps, session recordings, and user insights to optimize your website performance.

Conclusion:

As we wrap up our exciting journey through the world of market research, it’s evident that the Sherlock Holmes metaphor brings the process to life. By donning the detective’s hat, you’ll become an astute observer, an avid clue-gatherer, and a master of market research. The market will become your crime scene, filled with clues waiting to be uncovered.

So, embrace your inner Sherlock Holmes and venture into the realm of market research. Let curiosity be your guide as you unlock the mysteries of consumer behavior, discover hidden market opportunities, and make strategic decisions that propel your business forward. Remember, your success lies in your ability to observe, gather clues, reason logically, and solve the market research mystery.

Do you want to know more about who is visiting your website and what they do on it?  

If so, you will love Clarity’s new feature: Visitor Profiles. 

Visitor Profiles

Visitor Profiles let you see all the information you have about a visitor in one place. You can see a comprehensive summary of every visitor’s site journey, such as their browser, location, UTM source and key metrics like total time on site, average session duration and more. You can also watch recordings of their sessions and see how they behave on your site. This can help you understand their needs, preferences, and pain points better.  

A common use case is to segment your audience by their behavior or to drill down into an individual’s profile to see their web activity and key events during sessions. You can also see metadata associated with their sessions such as session duration, device or referral source. 

This blog post provides all the information you need to become an expert at using Visitor Profiles. Let’s start by looking at where you can find information for all your visitors – in the dashboard. 

1. Analyzing visitor loyalty on the dashboard 

This dashboard shows a comprehensive summary of the number of customers that are currently on the site along with the total users during the selected time frame (1). Additionally, it also allows you to examine the visitors with the most sessions on your website(2).  

 

You can click on the “Profile” (3) button to view that visitor’s profile, which shows you the visitor profile view; more of this will be covered in the next section.

2. Inside Visitor Profile

You’ll find a high-level summary of the user on the left-hand side of this view (4). This includes metadata you’ve collected like the visitor’s Clarity ID, last location, last UTM source, medium & campaign.  

Additionally, you also see unique visitor metrics like total time spent on your site, total number of sessions and average session duration. In this instance, this person came to your site 48 times within the selected date range (5).

On the right-hand side of the view, show the summary of all sessions for the given visitor on your site (6). Each row shares some basic information about the session, key events that happened in a session and has a play button  to begin watching the playback (7). 

3. Link your users to Visitor Profiles in Clarity 

Clarity assigns a unique ID to each new visitor on your website. This Clarity ID is anonymous and lets you track their sessions. To better align these anonymous profiles with your user information, use the Identify API. You can pass in a custom user ID which can then be used as a filter in Clarity. 

Learn more about how Clarity handles custom IDs here: Identify API | Microsoft Learn 

Ways to use Visitor Profiles for your scenarios: 

Clarity’s Visitor Profiles feature provides a comprehensive view of your website visitors, allowing you to see a high-level summary of the user. With Visitor Profiles, you can access key metrics, events, watch session recordings, and understand visitor needs. By linking your users to Clarity using the Identify API, you can enhance Visitor Profiles and analyze data more effectively. Leveraging Visitor Profiles helps optimize website performance, personalize experiences, and make informed decisions for online improvement.