Following its introduction to Clarity web projects, we’re thrilled to introduce that Copilot is now available for Microsoft ClaritySDKs projects as well. Our mission has always been to democratize analytics and help the world act on its data, and Copilot is our next big leap toward achieving that goal.
How can Copilot + Clarity help me understand user behavior?
There are two ways by which you can currently use Copilot features on Clarity projects:
Session Insights
Grouped session insights
Session Insights:
Session replays provide valuable insights into user journeys on your website. However, reviewing numerous sessions can be time-consuming. Copilot generates key takeaways from session replays using Generative AI, saving you time and boosting productivity.
To use it, simply click on the Summarize icon in the individual recording:
Then view the session insights and key takeaways in the left side panel:
For more information, visit our documentation here.
Grouped Session insights
With grouped session insights, multiple session recordings are summarized at the same time. This feature allows you to extract key patterns briefly and pinpoint the recordings that are worth watching.
To use it, simply click on the Summarizerecordings icon on the top right of the Recordings panel:
Then view the grouped session insights in the left side panel:
Pro tip: if you have a specific segment of users you’d like to summarize, filter to that group first and select the “Top 10 recordings” option.
For more information, visit our documentation here.
But wait, there’s more! We’re committed to continuous improvement. As we develop Copilot features, we want to keep you in the loop! Your feedback and suggestions will shape our journey, and together, we’ll redefine how data works for you.
Some of the exciting new features that are coming to Copilot on Clarity for mobile apps soon are:
Heatmaps insights*: The Heatmap insights feature allows for you to summarize across multiple heatmaps for any app screen. Copilot parses through the taps heatmaps and across aggregated user sessions for a specific screen, and outputs a descriptive summary. This means you get a more complete understanding of the aggregated user behavior of your app in just seconds.
*This feature is already available for web projects and is coming soon to mobile apps projects.
Clarity Chat: With natural language querying, you can now look up your Clarity project and receive concise summaries. Copilot helps you explore your data faster and more efficiently, empowering you to make informed decisions.
Copilot in Clarity is a game-changer, and we can’t wait to see how it transforms your analytics experience. Read more about Copilot and Clarity in our recent blog post here! If you have any questions or need assistance, feel free to reach out. Let’s make data accessible and actionable together!
Ready to experience Copilot on Clarity? Sign up for Microsoft Clarity today and embark on a data-driven adventure!
We heard your feedback and are happy to announce that funnels are coming to Clarity! Now you can easily track the steps users take before reaching a goal or conversion.
What are funnels?
Funnels are simply an ordered group of actions a user takes before converting or completing a goal. For example, a checkout funnel for an e-commerce website could include add to cart, begin checkout, and then purchase.
Why are funnels useful?
Funnels are useful because they show how users progress through a specific flow and how many sessions convert or drop off between steps. This lets you identify specific pages or areas where users struggle the most. You can use this information to make improvements to the funnel steps and increase conversion rates!
Creating a funnel
Creating funnels in Clarity is super simple! From the settings page, simply add smart events or URL visits to a funnel, enter a name, and click save.
Using funnels
Once you create a funnel, you can view it in the dashboard. Here you will see three key metrics as well as the chart itself. The top-level metrics are:
Conversion rate: The percentage of sessions that complete the entire funnel
Sessions converted: the number of sessions that complete the entire funnel
Median time to convert: The median time it took to complete the funnel
For each step, you will see the number of sessions that did or did not reach it. You can then view heatmaps and recordings at each point for more detailed analysis.
You can add a funnel step as a filter to better segment your data
See for yourself!
Now that you’ve read about funnels, go try it out for yourself! Learn more about funnels in our documentation.
Create your first funnel in settings. Just drag and drop!
Visualize conversions and drop-offs. Easily understand which steps of the funnel you need to improve the most
View heatmaps and recordings. Better understand what might be causing the issue and what improvements to make
How to Leverage Clarity Insights for Effective Conversion Rate Optimization (CRO)
Conversion rate optimization (CRO) is the process of improving the user experience and design of your website to increase the percentage of visitors who take a desired action, such as signing up for a newsletter, buying a product, or filling out a form. CRO can help you boost your revenue, grow your customer base, and achieve your business goals. What’s not to like?
However, CRO is not a one-time activity. It requires continuous testing, analysis, and iteration to find out what works best for your audience and your website. To do this effectively, you need to have reliable data and insights into how your visitors behave, including what they like and what they don’t. You also need to have the tools to act on those insights and make changes to your website that will improve your conversion rate.
Enter Microsoft Clarity. Clarity is a free, easy-to-use, and privacy-compliant analytics tool that helps you understand how users interact with your website. Clarity provides you with rich and actionable insights that can help you optimize your conversion rate and enhance your user experience.
In this blog post, we will show you some of the features of Clarity and how you can use them to better optimize your website for conversions.
How Does Clarity Help with CRO?
Heatmaps: Visualize User Behavior
One of the most powerful features of Clarity is heatmaps. Heatmaps are visual representations of how users interact with your website, showing you where they click, scroll, and look.
Heatmaps can help you answer questions such as:
Which elements on your page attract the most attention and engagement?
Which elements on your page are ignored or overlooked?
How far do users scroll down your page and which sections do they spend the most time on?
Are there any usability issues or distractions that prevent users from completing their tasks?
With heatmaps, you can identify the strengths and weaknesses of your website design and layout and discover opportunities to improve your conversion rate. For example, you can use heatmaps to:
Optimize your call-to-action buttons by making them more visible, prominent, and appealing.
Reduce clutter and noise by removing unnecessary or distracting elements.
Enhance your content by adding headings, bullet points, images, or videos that capture user interest and guide them to the next step!
Adjust your page length and structure by adding or removing sections based on user scrolling behavior.
Session Recordings: Watch How Users Experience Your Website
Another feature of Clarity that can help improve your conversion rate is session recordings. Session recordings are replays of individual user sessions on your website, showing you exactly what they see and do on your pages. Session recordings can help you gain a deeper understanding of user behavior, preferences and pain points, and uncover issues that might not be visible on heatmaps.
Session recordings can help you answer questions such as:
How do users navigate through your website and what path do they take to reach their goal?
What are the common actions or events that trigger conversions or drop-offs?
How do users interact with your forms, menus, pop-ups, or other dynamic elements?
How do users react to your content, offers, or promotions?
Are there any technical or performance issues that affect user experience or conversion rate?
With session recordings, you can observe user behavior and feedback in real time and identify areas of improvement for your website. For example, you can use session recordings to:
Simplify your navigation and user journey by eliminating unnecessary steps, pages, or clicks
Increase your form conversions by reducing the number of fields, providing clear instructions, and validating user input
Test different variations of your page elements, such as colors, fonts, images, or copy, and see how users respond to them.
Fix any bugs, errors, or compatibility issues that might frustrate users or cause them to leave your website.
Insights Dashboard: Track Key Metrics and Trends
A third feature of Clarity that can help you optimize your conversion rate is the insights dashboard. The insights dashboard is a summary of key metrics and trends that show you how your website is performing and how users are engaging with it. The insights dashboard can help you track and measure your CRO efforts and get an overview of user behavior patterns and segments.
The insights dashboard can help you answer questions such as:
How many visitors, sessions, and page views does your website receive, and how are they distributed over time, location, device, or browser?
What is the reading behavior, scroll depth, and click distribution of your pages, and how do they vary across different segments?
What are the most popular, engaging, or problematic pages on your website, and how do they affect your conversion rate?
What are the most common user segments, behaviors, or interests on your website, and how can you tailor your content, design, or offers to them?
With the insights dashboard, you can monitor and analyze your website performance and user engagement and make data-driven decisions to improve your conversion rate. For example, you can use the insights dashboard to:
Optimize your website for different devices, browsers, or locations by ensuring compatibility, usability, and accessibility.
Improve your page speed and performance by minimizing loading time, file size, or server requests.
Segment your users and personalize your website by offering relevant, tailored and engaging content, offers, or recommendations.
Smart Events: Defining the Conversion
Smart events automatically track important user actions on your website, such as purchases, add to cart, or form submissions—allowing you to focus on the conversions that matters most right out of the box.
You can also create custom smart events without any code, making it accessible for users without technical expertise. This lets you define any click or page visit as a conversion which you can then track and optimize for higher conversion rates.
Clarity presents this data in a straightforward and digestible format, making it easier to understand and act upon. This simplicity helps in quickly identifying trends and making agile decisions.
Use Clarity to Optimize your Conversion Rate
Conversion rate optimization is a vital process for any website owner who wants to grow their business and achieve their goals. However, CRO can be challenging without the right data and tools to guide you. That’s why you should use Microsoft Clarity, a free, easy-to-use, and privacy-compliant analytics tool that helps you understand how users interact with your website. Clarity provides you with rich and actionable insights that can help you optimize your conversion rate and enhance your user experience.
With Clarity, you can use heatmaps to visualize user behavior, session recordings to watch how users experience your website, and the insights dashboard to track key metrics and trends. By using these features, you can identify the strengths and weaknesses of your website design and layout, discover opportunities to improve your website performance and user engagement, and make data-driven decisions to improve your conversion rate.
If you are looking for a free way to analyze your website’s performance and user behavior, you might have heard of Google Analytics 4 (GA4), the latest version of Google’s analytics platform. GA4 offers features such as improved cross-device tracking, flexible event-based measurement, and integration with Google Ads. However, GA4 also has some drawbacks and limitations such as a steep learning curve, fewer reports, and data lag.
In this blog, we will show you how to use Clarity as an alternative to GA4 and how to leverage its unique features to optimize your website and enhance your user experience.
What is Microsoft Clarity?
Looking for quick onboarding, simple user experience, and robust analytics? Then look no further than Microsoft Clarity. Clarity is designed to be simple, intuitive, and privacy-friendly and it works well with any website (and mobile apps too!). Clarity helps you understand how your users interact with your website. With recordings and heatmaps, you can see individual user sessions and interactions such as clicks, scrolls, mouse movements, and more.
Can I Use Clarity with Google Analytics?
By using both tools together, you can get a complete and holistic understanding of your both your website and your users. Use GA4 to get a high-level overview of your website’s performance, and then use Clarity to drill down into the user behavior. Clarity provides data on how users navigate and engage with your website. This way, you can uncover issues and opportunities that you might miss if you only use one tool.
Can I Use Clarity as GA4 Replacement?
Here are some ways to use Clarity as an alternative to GA4:
Simple Reports of GA Data: One of the challenges of using GA4 is that it has a different and more complex reporting structure than the previous versions of Google Analytics.
For example, GA4 uses a new concept of analysis modules, which are customizable reports that allow you to create different combinations of dimensions, metrics, segments, and filters. While this can be powerful and flexible, it can also be confusing and overwhelming for many users.
Clarity, on the other hand, has a simpler and more intuitive interface that allows you to easily access and visualize your GA data.
Additionally, you can use the Clarity dashboard to get additional traffic, engagement, and conversion metrics such as popular pages, scroll depth, rage clicks, and other user frustration metrics. If you value live data, Clarity provides a live user count, and all other metrics are available in the dashboard within minutes. No more waiting hours or even days to dive into your data.
Source Referred Traffic: Another benefit of using Clarity as an alternative to GA4 is that it can help you identify and analyze your source referred traffic, which is the traffic that comes from other websites or platforms that link to your website.
In GA4 it can be difficult to find and filter by this, especially if you have multiple domains or subdomains. Clarity, on the other hand, makes it easy to see and segment your source referred traffic, as it automatically tags and groups your traffic by the referring source, such as search engines, social media, email, or other websites.
You can also watch the recordings and heatmaps of the user sessions that came from each source. This allows you to understand how your source referred traffic behaves and converts on your website and therefore how to better optimize your website according to your goals.
User Behavior Insights: One of the unique features of Clarity that GA4 does not offer is the ability to view actual user sessions and interaction data on your website. Recordings and heatmaps are two of the most powerful tools that Clarity provides, as they allow you to see how your users navigate and engage with your website, rather than just relying on aggregated metrics and numbers.
You can use the recordings and heatmaps to see where your users click, move their mouse, and type on your website, as well as how long they stay on each page, and what causes them to leave or convert. Filtering and segmentation of your recordings and heatmaps by various filters, such as device, source, location and behavior allow you to identify and analyze user patterns, preferences, pain points, and opportunities allowing you to optimize your website accordingly.
We are constantly listening to user feedback so keep an eye out for future updates around this topic! Check out our blog and case study page for more examples and use cases on how others have used Clarity in the real world.
If you’re ready to streamline your data analysis and boost productivity, then you’ve come to the right place! In this guide, we’ll dive into the ins and outs of Copilot in Clarity -empowering you to navigate the features with ease and confidence.
A bit of context
To understand our Copilot features, it helps to understand first what Microsoft Clarity is.
If you’re new to Microsoft Clarity, welcome! We are a free behavioral analytics tool, helping you optimize your website by understanding your site visitors. What journey do they follow on your site? What parts do they love? What pages do they have trouble on? We offer session recordings, heatmaps and insights to help you understand pain points and opportunities. Did we mention we’re free?
Introduction to Copilot in Clarity
To make data analysis easier and faster for you, we’ve built a suite of Copilot features to help you skip directly to the important info. These features all incorporate generative AI through Large Language Models (LLMs), the same technology that underpins ChatGPT. Let’s check them out!
1. Chat with Copilot
Copilot helps you better understand your project data. Using Generative AI, Copilot provides instant, easy-to-understand answers to your dashboard questions. Simply click the icon in the top right to get started!
2. Session Insights
Session insights, powered by Copilot, quickly summarize session recordings for you. Instead of manually watching countless long recordings, just use Session insights to understand the recording within seconds.
To use it, simply click on the Summarize icon in the individual recording:
For more information, visit our documentation here.
3. Grouped Session insights
Our next Copilot-powered feature is Grouped Session insights, which summarize multiple session recordings at a time. This feature allows you to extract key patterns at a glance and pinpoint the recordings that are worth watching.
To use it, simply click on the Summarize icon on the top right of the Recordings panel. Pro tip: if you have a specific segment of users you’d like to summarize, filter to that group first and select the “Top 10 recordings” option.
For more information, visit our documentation here.
4. Heatmap insights
Heatmap insights allow you to summarize across multiple heatmaps for a website page. In other words, given a page URL, Copilot parses through the click and scroll heatmaps across all three devices for that URL and outputs a descriptive summary. This means you get a more complete understanding of the aggregated user behavior of a website page in seconds.
To use it, simply click on the Summarize button in the top right corner of the Heatmaps tab.
For more information, view the documentation here.
Conclusion
Our mission with Clarity is to make behavioral analytics more accessible for everyone, even non-technical folks. When we roll out Copilot features, our aim is to make the latest generative AI technologies available for everyone and contribute to faster, easier analytics. Stay tuned as we roll out more Copilot features in the coming weeks!
If you have feedback to share on this guide or our Copilot features, tweet us @msftclarity or contact our Support team. We’d love to hear from you!
Mobile app analytics tools are essential for developers and marketers to understand user behavior, measure performance, and optimize the user experience. These tools provide insights into app usage patterns, user engagement, and marketing effectiveness, helping teams make data-driven decisions.
Choosing the right analytics tool depends on specific requirements such as platform, type of data needed, and integration capabilities. It’s crucial to focus on tools that answer key questions about your app’s features, user demographics, engagement drivers, and keep track of the most important KPIs.
As the mobile app landscape evolves, staying informed about the latest tools and trends in app analytics will be vital for your success in the competitive app market. This blog will present a summary of the best tools that are available in the market currently in 2024:
1. Microsoft Clarity
Here at Microsoft Clarity, we offer more than just your typical mobile analytics; we’re a leader in behavioral analytics with an array of innovative tools at your disposal. With features like heatmaps, session replays, and Copilot insights, we aim to provide a more nuanced understanding of user interactions and behaviors on your mobile app. Clarity’s crashes/errors feature is designed to efficiently identify and replicate issues, facilitating quicker fixes and conserving developer resources.
These capabilities – while maintaining full user privacy- will allow you to understand your user behavior across an array of attributes and filters. Backed by tech giant like Microsoft – Clarity incorporates Copilot that leverages LLM to present summarized insights to app owner on their user’s behavior and recommendations on how to improve their app. Clarity is designed to give developers, designers, and marketers alike a deeper insight into what users really do on their app, empowering them to make informed decisions and create more engaging, user-friendly mobile experiences. Oh, one more thing, we forgot to mention Clarity is a completely free tool!
Platform: Android, iOS (coming soon), React Native, Web-apps and Web
Next on our list is Firebase, Google’s robust mobile platform that has established itself as a staple in the mobile development community. Known for its comprehensive suite of tools that span across app development, quality assurance, and analytics, Firebase has become a popular solution for developers looking to streamline their workflows and enhance their apps’ performance and engagement.
The good news is that you no longer have to choose between Firebase & Clarity! Similar to the Google Analytics integration with Clarity – You can connect Firebase analytics/Crashlytics with Clarity mobile SDK as well. This enables developers to not only gather rich, actionable data about their app’s performance and user engagement, but also to gain insights into the “why” behind user actions through Clarity’s heatmaps and session recordings. This integrated approach offers a holistic view of mobile app analytics, empowering developers to optimize their apps in ways that were previously unattainable.
Platform: iOS, Android
Price: Free/Paid
Features
Hosting: Firebase provides a hosting service that allows developers to host their apps on a scalable infrastructure.
Crash reporting: Firebase includes a crash reporting feature that helps developers identify and fix issues that cause their app to crash.
Test Lab (for Android): Firebase’s Test Lab is a tool that allows developers to test their Android apps on a variety of devices and configurations.
Application performance monitoring: Firebase lets you monitor, identify and troubleshoot issues.
Google Analytics: The mobile app version of GA is included in Firebase.
3. Mixpanel
Mixpanel specializes in monitoring user interactions within mobile apps, offering the flexibility to craft tailored reports. Mixpanel is strong in its ability to dissect user activities, grouping them into segments and funneling these interactions to unveil how users engage with your application.
Beyond merely tracking actions, Mixpanel enriches its analysis with additional data points including users’ geographic locations, the devices used, and the channels through which they engage.
Platform: iOS / Android / Web
Price: Free / Paid (starts at $25/month for 1K users)
Features
A/B testing
Funnels
Engagement tracking
4. UXcam
UXCam delivers a broad perspective on app performance, by delving into user behavior with tools such as heatmaps and funnel analytics. Heatmaps provide a visual story of where users interact most, helping to pinpoint areas for improvement, while funnel analytics offer insights into conversion or drop-off points, guiding optimization efforts.
Glassbox distinguishes itself in the digital analytics space with its user-friendly platform, enabling teams to enhance customer experiences across websites and mobile apps in real-time. Its strength lies in AI-driven visualization and analytics tools that simplify the identification of user issues and optimization of the customer journey. This ease of use, however, comes at the cost of some advanced features found in more complex analytics tools, making Glassbox ideal for organizations that prioritize straightforward, actionable insights over deep, technical analysis.
Platform: IOS, Android, Web
Price: Paid
Features
Session replay
Crash analytics
Network and device performance
Interaction mapping
Engagement analytics
What are the benefits of using a mobile analytics tool?
Mobile analytics play a crucial role in the success of mobile apps, offering developers and businesses a wealth of insights that can drive strategic decisions and enhance user experiences. Understanding the importance of mobile analytics is key to leveraging their full potential. Here are some of the key benefits:
User Behavior Insights: Mobile analytics provide insights into how users interact with your app, identifying popular features, navigation patterns, and potential pain points. This knowledge is invaluable for creating user-centric designs and functionalities.
Improved User Engagement: By understanding what users like and dislike about your app, you can tailor content, features, and user journeys to increase engagement levels, encouraging more frequent and prolonged use of your app.
Enhanced User Retention: Analytics help pinpoint why users may be leaving your app or losing interest. With these insights, you can implement changes to improve retention rates, which is often more cost-effective than acquiring new users.
Data-Driven Decision Making: With concrete data on user behavior and app performance, decisions are no longer based on guesswork. This leads to more effective updates, feature developments, and marketing strategies.
Optimization of Marketing Efforts: Analytics can reveal which marketing channels and campaigns are most effective in bringing valuable users to your app, allowing for optimization of marketing spend and strategies.
Increased Revenue: By understanding user preferences and behavior, you can optimize in-app purchases, subscriptions, and ad placements, leading to increased revenue.
Better App Performance: Mobile analytics can help identify and troubleshoot app crashes, slow loading times, and other performance issues that can negatively impact user experience.
Competitive Advantage: Leveraging analytics allows you to stay ahead of the curve by continually innovating and improving your app based on user needs and trends, keeping you competitive in a crowded market.
There’s no universal solution in mobile analytics; the best choice depends on your specific needs and objectives. Taking the time to evaluate your options will ensure you find a tool that not only meets your current needs but also supports your app’s growth over time.
Flutter vs. React Native: A Comparison of Cross-Platform Frameworks
If you are a mobile app developer, you might have faced the dilemma of choosing between Flutter and React Native for your cross-platform app development. Both frameworks are backed by tech giants (Google and Facebook, respectively) and have gained popularity and traction in recent years.
But which one is better for your project? What are the pros and cons of each framework? In this blog post we will help you compare Flutter vs. React Native in terms of:
Architecture
Performance
UI Components
Development Experience Community and Support
Device compatibility
we will try to answer these questions and help you make an informed decision about which tool to use for your upcoming app.
Architecture
Flutter is a cross-platform UI framework that allows you to create beautiful and fast applications for multiple platforms using a single codebase. Flutter was first released in May 2017 and has since grown steadily in popularity. Flutter uses a programming language called Dart, which is a modern, object-oriented, and optionally typed language that compiles to native code or JavaScript.
Flutter has its own rendering engine called Skia, which draws every pixel on the screen. This means that Flutter does not rely on the native platform widgets or components, but rather creates its UI elements called widgets. Widgets are the building blocks of Flutter apps, and they can be composed, customized, and animated to create rich and responsive user interfaces. Flutter also provides a hot reload and hot restart feature, which enables you to see the changes in your code instantly without losing the app state or restarting the app. This makes development faster and more enjoyable. Flutter also supports stateful hot reload, which preserves the app state even when you change the app logic.
Flutter 3 introduced some major changes and improvements to the framework. For example, you can now use Flutter to create applications for web, desktop (Windows, Mac, Linux), and embedded devices, in addition to iOS and Android. Flutter also improved its support for Firebase significantly.
React Native is another cross-platform framework that allows you to create native-like applications for iOS and Android using JavaScript and React. React Native was first released in March 2015 and has since become one of the most popular frameworks for mobile app development. React Native uses the same principles and concepts as React, a popular library for building user interfaces for web applications.
React Native uses a JavaScript bridge to communicate with the native platform modules and components. This means that React Native does not create its own UI elements, but rather uses the native platform widgets or components that are exposed to JavaScript. React Native also supports hot reloading and live reloading, which enable you to see the changes in your code without restarting the app or losing the app state.
Performance
Flutter has a performance advantage over React Native, because it does not need a bridge to communicate with the native platform. This reduces the overhead and latency of the communication, and allows Flutter to achieve smoother animations and transitions. Flutter also has a hot reload and hot restart feature, which enables faster development and testing cycles.
React Native has a performance disadvantage compared to Flutter, because it needs a bridge to communicate with the native platform. This increases the overhead and latency of the communication, and may cause some performance issues or bottlenecks. React Native also has a hot reload and hot refresh feature, but it is not as fast or reliable as Flutter’s.
UI Components
Flutter has a rich set of UI components, called widgets, that are highly customizable and expressive. Flutter widgets are based on the Material Design guidelines for Android, and the Cupertino design guidelines for iOS. Flutter also supports creating custom widgets, as well as using third-party widgets from pub.dev or other sources.
React Native has a basic set of UI components, called components, that are mostly based on the native platform components. React Native components are not as customizable or expressive as Flutter widgets, and may not always match the look and feel of the native platform. React Native also supports creating custom components, as well as using third-party components from npm or other sources.
Development Experience
Flutter has a better development experience than React Native, because it offers more tools and features to help developers create high-quality apps. Some of these tools and features include:
– Dart DevTools: A suite of debugging and performance tools that integrate with IDEs like VS Code and Android Studio.
– Flutter Inspector: A tool that allows developers to inspect and modify the widget tree and layout of their app.
– Flutter Outline: A tool that shows the structure and hierarchy of the widgets in the code editor.
– Flutter Test: A framework that supports unit testing, widget testing, and integration testing of Flutter apps.
– Flutter Driver: A tool that supports end-to-end testing of Flutter apps on real devices or simulators.
React Native has a worse development experience than Flutter, because it lacks some of the tools and features that Flutter offers. Some of these tools and features include:
– React DevTools: A suite of debugging and performance tools that integrate with browsers like Chrome and Firefox.
– React Native Debugger: A standalone app that combines React DevTools with other tools like Redux DevTools and Reactotron.
– React Native Testing Library: A framework that supports unit testing, component testing, and integration testing of React Native apps. – Detox: A tool that supports end-to-end testing of React Native apps on real devices or simulators.
Community and Support
Flutter has a smaller but growing community and support than React Native, because it is a newer framework that was released in 2017. However, Flutter has gained a lot of popularity and adoption in recent years, especially among startups and indie developers. Some of the notable apps that use Flutter include:
– Google Pay
– Alibaba
– eBay
– BMW
– Nubank
React Native has a larger but more fragmented community and support than Flutter, because it is an older framework that was released in 2015. However, React Native has also faced some challenges and controversies in recent years, such as the re-architecture project, the licensing issues, and the competition from other frameworks. Some of the notable apps that use React Native include:
– Facebook
– Instagram
– Airbnb
– Uber
– Skype
Device Compatibility
Flutter and React Native both support Android devices with ARM processors and Apple devices from iPhone 4s and onward. Both also support Android and iOS simulators for developing apps.
Apple devices require iOS 9 and above for Flutter apps, and iOS 11 and above for React Native apps. Android devices require API level 19 (Android 4.4) and above for Flutter apps, and API level 23 (Android 6.0) for React Native apps.
The minimum supported version for Expo-based React Native apps is Android 5 or iOS 10 and above.
Which framework should I use?
Well, at first you would need to examine your or your team’s existing skill set, the goals and requirements of your project.
If you already know JavaScript, writing mobile apps in React Native will be easier to develop and maintain. However, if you’re looking for better performance, stability, and a more cohesive environment between ecosystems, you should consider giving Flutter a try.
Hey there, website wizards! Ever wondered how to make your website not just good, but great? It’s all about what gives your visitors a smooth, speedy, and stable experience. And guess what? There’s a handy tool for that – the Performance widget! It’s like a health check-up for your website, focusing on what we call the core web vitals. Let’s dive in and make sense of all this, shall we?
What’s the Big Deal with Core Web Vitals?
Imagine visiting a website and waiting forever for it to load, or trying to click something and nothing happens, or even worse, everything jumps around as you’re reading. Annoying, right? That’s where core web vitals come into play. They’re the superheroes of website performance, ensuring everything loads fast, responds quickly, and stays put as it should. Here’s the trio that saves the day:
Largest Contentful Paint (LCP): This is all about speed. It measures how quickly the main stuff on your page loads. The goal? To have everything pop up in a jiffy, ideally in 2.5 seconds or less from when the page starts loading.
First Input Delay (FID): Ever talked to someone who takes ages to reply? Frustrating! FID is the web equivalent, measuring the time from when you first interact with a site to when it actually responds. We’re aiming for a quick comeback, 100 milliseconds or less.
Cumulative Layout Shift (CLS): Ever read a page and suddenly the text moves, and you lose your spot? That’s what CLS measures – the stability of your page’s layout. We want everything to stay put, with minimal shiftiness.
Navigating the Performance Widget
This widget gives you the lowdown on how well your site is doing in the performance department. It’s split into two main parts:
Performance Overview: Think of this as the highlight reel, showing you the overall score and letting you dive into specific issues with cool tools like recordings and heatmaps.
URL Performance: This is where you get down to the nitty-gritty, analyzing each page to see where you can make improvements. Sort by score, LCP, FID, or CLS, and use those recordings and heatmaps to get a clearer picture.
And hey, you can even set your favorite tab as the default. Just a little customization to make your life easier.
Fixing the Glitches
So, you’ve got the scores, but what if they’re not what you hoped for? No worries, we’ve got fixes!
LCP Issues? Might be those hefty images or some sluggish server response. Try optimizing images or giving your server a boost.
FID Frustrations? There is probably some heavy JavaScript at play. Look into loading it differently or cutting down on the bulk.
CLS Concerns? This usually happens when things load unexpectedly. Make sure images and videos have dimensions set, and keep ads and embeds in their place.
Putting It All Together
Now that you’ve got the lowdown, use those insights! Watch how users interact with your site, especially where there are hiccups. See a high LCP? Check out how visitors react. Frustrated clicks could mean FID issues, and unexpected layout shifts point to CLS problems. Use what you learn to make your site better and keep checking back with the widget to see your progress.
Flurry, owned by Yahoo, one of the oldest mobile analytics SDKs, announced that they are sunsetting in March 2024. The company never recommended alternatives, so in this blog, we have listed a few options to help you make up your mind while you are deciding on your switch.
1. Microsoft Clarity
Microsoft Clarity is a free behavioral analytics tool that helps you understand your customer’s behavior as they are using your mobile app. While tools like Flurry give you a quantitative picture, clarity can give you deeper qualitative insights into the reasons why users are behaving in the way they do.
Additionally, through Clarity’s getCurrentsessionURL API, you can link clarity’s session recordings with other behavioral analytics tools (e.g Firebase Analytics SDK) to get more insights
Refer to this blog for the exact steps on how to integrate Clarity with Firebase.
Pros:
100% Free with no traffic limits.
Lightweight SDK – adds up to 500MB only to your app size.
Respects users’ privacy
Super-friendly UI.
Can be linked with other traffic analytics tools (Firebase, Mixpanel etc..)
Cons:
Some platforms might still not be supported yet.
2. Firebase Analytics
The Firebase platform is already extremely popular amongst app developers as it provides them with a robust and feature-rich mobile app development platform. Firebase Analytics SDK provides developers with a range of tools to track user behavior and app performance like user segmentation, crash logs, app performance metrics, etc.. and is a close match for Flurry Analytics.
Pros:
Free.
Rich features including real-time debugging, tracking custom events, user segmentation and useful insights. Seamless integration with AdMob helps in the Ad monetization and better analysis of your users’ value and your application’s performance It also helps in better application advertising strategies.
Helps generates traffic to your app through app indexing on google search engine which can increase your app ranking.
Cons:
SDK size might be a bit large for small apps.
Data for analytics is often sampled.
3. Amplitude
Amplitude is one of the popular event-based quantitative analytics for websites and also have SDKs for different mobile apps platforms. Amplitude offers a comprehensive list of essential event-based analytics methods, and also some predictive analytics features to predict user behavior.
Pros:
Data extraction/export capabilities.
Rich dashboards, providing insights into customer behavior and product usage.
Cons:
Steep learning curve.
Complex setup/integration process.
Paid.
4. Mixpanel
Mixpanel is one of the leading traffic analytics for mobile-apps. It helps product teams analyze metrics and app performance indicators based on set demographics and properties.
Pros
Track a generous number of events with good visualization
Integrates with existing tech-stack through a rich set of APIs.
Friendly User Interface
Cons
Prices-based features. You would often find yourself paying for extra (more useful) features set so it’s not affordable for everyone.
Best Flurry alternative for mobile app analytics
We know that Mobile app analytics are important for product teams to fully understand how customers behave with their product. if you’re looking for an alternative to Flurry Analytics,ClarityMobile SDK + Firebase Analytics are excellent options that can provide you with the same level of value and even more.
By combining the powerful analytics capabilities of Firebase with the session replay and heatmap features of Clarity Mobile SDK, you can gain a comprehensive understanding of how users are interacting with your app and make data-driven decisions to improve user experience and engagement. All at Zero cost.
Additionally, it’s worth noting that both Firebase and Clarity Mobile SDK, both backed up by tech giants like Google and Microsoft, are constantly updating and improving their features to better serve their users. This means that you can expect to see new and innovative features added to these platforms in the future, further enhancing their value and usefulness.
How Microsoft Clarity’s Content Insights Can Be Your Blog’s Best Friend
Ever wondered if there’s a way to really understand what’s going on with your website? Why are some posts hit and others a miss? Well, that’s where Microsoft Clarity’s Content Insights comes into play, and trust us, it’s a game-changer.
The Inside Scoop
So, here’s the deal: Content Insights is like having a super-smart friend who watches how people interact with your site. It notices the little things – which articles people love, how many they read, and even where they seem to get stuck or lose interest.
Content Insights
The cool part? You can get the lowdown on specific stuff you care about such as:
Reader types: Categorizes sessions based on the number of articles viewed.
One and done – read 1 article
Casual – read 2-3 articles
Serious – read 4 or more articles
Reading behavior: Categorizes readers by how they consume the articles.
Engaged – User finished reading one or more articles
Abandoned at headline – This one sounds as it is. The user only reads the headline and nothing else.
Clarity callouts: We thought it’d be nice to give you some high-level insights to your data with Clarity callouts (pictured above). The callout is determined by what Clarity believes are the most interesting and helpful data points for you. Pretty cool.
Setting Up Content Insights
Most WordPress blogs already have Content Insights readily available, providing valuable insights into your audience’s engagement with your content. If not, to enable this feature, please refer to the “Content Insights documentation” for detailed guidance and tips.
The Bottom Line
Microsoft Clarity’s Content Insights is not just another tool; it’s your website’s best ally in understanding and enhancing user engagement. Dissecting reader behaviors and preferences empowers you to tailor your content strategy to meet your audience’s needs more effectively. Whether you’re aiming to convert one-and-done visitors into regular readers or to deepen the engagement with your serious audience, Content Insights provides the clarity you need to make informed decisions.
Webflow Meets Microsoft Clarity: Elevating Web Design with Powerful Insights
In the digital world, success is closely tied to understanding user behavior, a task made easier with tools like Microsoft Clarity. This analytics tool sheds light on how users interact with your website or application, providing crucial insights for optimization. However, before diving into analytics, you need a digital platform, and this is where many hit a roadblock: coding. The complexity of web development can be daunting, but there’s a solution that sidesteps this hurdle—Webflow.
What is Webflow?
Webflow is a visual development platform that empowers designers to build with the full power of code — without writing any. Instead of typing out code, you develop it visually in a way that is intuitive to how you work. As you build in Webflow, it automatically generates the same production-grade HTML, CSS, and JavaScript that powers the web’s most sophisticated sites. It’s the best of both worlds: get the autonomy and speed of simple website builders combined with the power and flexibility of code. With Webflow, there’s no limit to what you can build. The only limit is your imagination.
Better together
When Webflow and Microsoft Clarity join forces, the synergy between the two elevates the web design experience to new heights. By integrating Clarity’s behavioral analytics into your Webflow projects, you unlock the power to make informed iterations that truly resonate with your audience. Heatmaps offer a visual representation of user engagement, highlighting areas that attract the most attention or might be causing confusion. Session recordings go a step further, providing a real-time playback of user interactions, and allowing you to witness firsthand the user journey through your site. This combination of insights empowers you to tailor your Webflow creations not just to what you think your users want, but to what their actions unequivocally show they are looking for, ensuring every update or tweak is a step towards a more intuitive and user-friendly design.
Embedded View
The integration of Microsoft Clarity with Webflow lets users access Clarity’s dashboard directly within the Webflow Designer, while they are building. This seamless experience means Webflow users can analyze their site’s user behavior data without leaving the Webflow platform, keeping all essential insights in one place. Here is a list of some of the data you can access from Clarity in Webflow:
rage clicks
dead clicks
javascript errors
scroll depth
countries
devices
popular pages
referral Urls
Beyond the initial insights provided, the embedded view further expands your analytical capabilities with additional data points. It also features dedicated icons for quick access to heatmaps and session recordings in Clarity, allowing for a deeper dive into user interactions.
How to get started
Integrating Microsoft Clarity with your Webflow projects is a straightforward process that enhances your site with powerful analytics. Here’s a concise guide to get you started:
Clarity in Webflow: Use this direct link to the app listing in Webflow.
Add Clarity: You can add Clarity to your entire workspace or a specific site within Webflow.
Publish Changes: To activate Clarity and start collecting data, publish the changes to your site.
View in Designer: In Webflow’s designer view, Clarity will appear as an installed App.
Check Clarity Dashboard: Once data starts coming in, you can view it on the Clarity dashboard directly.
Please refer to our documentation for detailed guidance on integrating Clarity with Webflow.
The Microsoft Clarity App in Webflow is a game-changer for anyone looking to create engaging and effective websites, not just for seasoned professionals. This powerful combination democratizes web design, allowing individuals of all skill levels to harness the power of behavioral analytics and intuitive design tools. With Clarity’s insights into user behavior and Webflow’s user-friendly design platform, anyone can craft websites that resonate with their audience and drive better outcomes.
Say goodbye to guesswork and hello to a new level of insight with Clarity and Firebase!
Now, you can gain more understanding of your customers, not only by knowing what happened, but also by knowing why it happened! By linking Clarity session recordings with Firebase, you can now access your session and user URLs directly on each of your Firebase events/screens, making it a breeze to watch video recordings and analyze the entire user experience.
Starting 2.1.0, We have introduced the getCurrentsessionURL API, that allows you to send and connect analytical events with Clarity. This URL is versatile and can be used with popular analytics tools like Firebase, Mixpanel, and others. In this blog, we will describe the steps needed to link Clarity’s session recordings with Firebase Analytics and Crashlytics SDKs.
Note: You need to have a Firebase Google Analytics account and a Clarity account. If you don’t have one, Create one here
InFirebase:
On your Firebase project Dashboard, under the Analytics section click on Custom Definitions and then go to “Create custom dimensions”.
Give your dimension a descriptive name and parameter.
Add an “event parameter” to this dimension in. This parameter will contain the Clarity session recording URL.
In your app:
Note: You should already have a Clarity project with Clarity’s Mobile SDK successfully integrated. If you don’t, Get started here.
Navigate to the section where you initialize Clarity. (ex: MainActivity).
Add callback function “Clarity.SetonNewSessionStartedCallback. This function will be triggered whenever a new clarity session starts.
Get the session URL, using the clarity.getCurrentSessionURL API to get the current sessions URL that is to be sent to Firebase Analytics.
Ensure that the Event name that you use in Clarity and the Event Parameter are the same that you’ve created on Firebase.
To view Clarity’s sessions in Firebase:
Navigate to your Analytics Dashboard in Firebase.
View/add custom parameters to your events. For events, click on the session_started event.
Navigate down to the custom parameters card. Double-click on clarity_links to highlight the value, then copy it in a new browser window.
You should now see the session recording that contains session_started event in Clarity’s dashboard.
For pages/screens, you can also see the same information by adding a custom parameter to the page/screen.
Events in Firebase can take up to 24 hours to appear in the dashboard, but if you want to make sure that you are logging the events properly, run the following command, then check the Firebase debug view.
If you are using crashyltics SDK to collect your app crashes, you can just follow the same steps by calling the clarity.SetInNewSessionStartedCallback function where Clarity is initialized.
You can view Clarity sessions’ and users’ link in the Keys section of your crashed session within Firebase console.
If a crash occurs in your mobile app, you can gain valuable insights by analyzing the session and video recording where the crash took place. This will provide you with more context on the crash and help you understand how it affected the user journey. Additionally, you can analyze user behavior after experiencing a crash by checking the user sessions in Clarity’s user profile. By doing so, you can identify any patterns or trends that may be contributing to crashes and take steps to improve your app’s performance and user experience.
By combining the detailed session recordings of Clarity with the robust analytics of Firebase, developers and marketers now have a powerful tool at their disposal.
