Hello Clarity fans! We are excited to announce the launch of our official YouTube channel and a series of Clarity tutorial videos so you can learn more about our product, its features and how you can use them from one of the members of our team!
We will be releasing our tutorial videos throughout the rest of this year for you to watch and learn more about your favorite behavioral analytics tool!
We will cover the following topics in our tutorial videos:
What is Microsoft Clarity?
Microsoft Clarity’s Approach to Data Privacy
An Overview of Copilot in Microsoft Clarity
How to Setup Microsoft Clarity for Your Website
How to Setup Microsoft Clarity for Your Mobile App
Navigating the Microsoft Clarity Dashboard
Utilizing Visitor Profiles in Clarity
Using Filters in Microsoft Clarity
How to Utilize Custom Filters in Microsoft Clarity
An Overview of the Microsoft Clarity Watchlist
An Overview of Smart Events in Microsoft Clarity
Utilizing Funnels in Microsoft Clarity
An Overview of E-Commerce Features in Microsoft Clarity
How to Use Heatmaps in Microsoft Clarity
An Overview of Microsoft Clarity Insights
An Overview of Session Recordings in Microsoft Clarity
How to use the Microsoft Clarity Data Export API
An Overview of the Settings Page in Microsoft Clarity
How to Navigate the Google Analytics Dashboard in Microsoft Clarity
An Overview of the Microsoft Clarity Live Extension
Check out our first video below and let us know what you think in the comments section!
Make sure to subscribe to our YouTube page and follow us on social so you know when our next video will drop!
Enjoy!
User intent metric: Understand engagement at a glance
Ever wondered if the new traffic coming onto your website is “good traffic”? Or if you’re getting “better” users from one campaign versus another?
Clarity’s newest ‘User intent’ feature answers these questions and more. We group your website traffic into three categories based on a combination of user behavior signals, enabling you to quickly identify your most promising -and unpromising- website visitors.
How does it work?
Using a combination of signals, like session length, user clicks and achieving key smart events, Clarity categorizes your website traffic into one of three buckets:
Low Intent Sessions: These are brief interactions where visitors show minimal engagement, either spending less than 5 seconds on the site or staying longer without interacting (no clicks or scrolls). This could indicate issues like bot traffic or a mismatch between the content and the audience.
Medium Intent Sessions: These sessions involve moderate engagement, with users spending more than 5 seconds on the site and interacting to some extent—either through clicks, scrolls, or minimal key smart events. These visitors show some interest but do not necessarily convert.
High Intent Sessions: These sessions reflect strong engagement, with users spending over 5 seconds on the site and actively interacting through clicks and key smart events, indicating a high level of interest that often leads to conversion or near conversion.
Where can I find it?
You can find the User Intent module behind the User Overviews section in the Clarity dashboard and apply filters across all three buckets.
We recommend filtering to interested campaigns or referrers, and then looking at the User Intent module to understand the breakdown.
For more details, please visit our documentation here.
Conclusion
Our new User Intents feature is a great way to understand at a glance what quality of traffic is on your website. High percentage of high intent users indicate your site is performing well and attracting the right user base. High percentage of low intent users indicate there is room for optimization either on your site or with your targeting.
Let us know how you like using this on X @msftclarity!
Boost Your SEO: A/B Testing with IndexNow and Microsoft Clarity
In the ever-evolving world of digital marketing, staying ahead of the competition requires constant innovation and adaptation. One of the most effective strategies to enhance your website’s performance and search engine optimization (SEO) is A/B testing. By comparing two versions of a webpage to see which one performs better, you can make data-driven decisions that significantly improve your site’s user experience and search engine rankings.
Why A/B Testing is Important for SEO
Data-Driven Decisions: A/B testing allows you to base your decisions on actual data rather than assumptions. By testing different content elements on your webpage, such as headlines, key words, images, or call-to-action buttons, you can identify what resonates best with your audience.
Improved User Experience: A better user experience often leads to higher engagement, lower bounce rates, and increased conversions. A/B testing helps you fine-tune your website to meet the needs and preferences of your visitors, which in turn can boost your SEO rankings.
Increased Conversion Rates: By identifying the most effective elements of your webpage, A/B testing can help you optimize your site for higher conversion rates. This means more leads, sales, or whatever your conversion goals may be.
Reduced Bounce Rates: A well-optimized page that meets user expectations will likely have a lower bounce rate. Search engines consider bounce rates as a ranking factor, so reducing them can positively impact your SEO.
Adaptability: The digital landscape is constantly changing. A/B testing allows you to stay agile and adapt to new trends and user behaviors, ensuring your website remains relevant and competitive.
How IndexNow Can Help
IndexNow is a powerful tool that can significantly enhance your A/B testing efforts. Here’s how:
Instant Indexing: One of the biggest challenges in SEO is getting your changes indexed quickly by search engines. IndexNow provides a powerful solution by allowing you to instantly notify search engines of any updates or changes to your website. This means your A/B test variants can be reflected in search engine rankings much faster. Combined with Clarity’s insights into user behavior and engagement, you can make more informed decisions to optimize your site’s visibility and performance.
Easy Adoption: IndexNow integrates seamlessly with various SEO tools such as Yoast, SEOPress, and Ahrefs. It also supports a range of content management systems (CMS) and plugins, including WordPress, Wix, and Duda. For a full list of supported tools and plugins, visit bing.com/indexnow/getstarted
Comprehensive Insights: Through both top-level metrics and detailed reports, website owners have a comprehensive view of IndexNow submitted URLs’ indexing performance that allows them to make more informed, strategic decisions to enhance their online visibility. With the user-friendly interface on Bing Webmaster Tools, they can easily see which URLs have visibility in search engines, accurately track when their tests are active, and measure the effectiveness of different approaches.
Clarity and A/B Testing
Microsoft Clarity provides valuable insights through session recordings and heatmaps and integrates seamlessly with A/B testing platforms like AB Tasty and Kameleoon enhancing your ability to analyze and optimize your website.
AB Tasty Integration:
Session Recordings and Heatmaps: By integrating Clarity with AB Tasty, you can track experiments and view session recordings and heatmaps for each variation. This helps you understand how users interact with different versions of your webpage and identify the most effective elements.
Easy Setup: Activating the integration is straightforward. Once enabled, Clarity automatically sends campaign information (campaign ID, variation ID, and visitor ID) to your Clarity account, allowing you to analyze the data directly within AB Tasty.
Kameleoon Integration:
Comprehensive Insights: Combining Kameleoon’s A/B testing and personalization platform with Clarity provides a holistic view of user behavior. You can track experiments and use Clarity’s session recordings and heatmaps to compare variations and make data-driven decisions.
Flexible Activation: You can activate Clarity on Kameleoon campaigns in multiple ways, including through the Graphic editor or Code editor. This flexibility ensures that you can easily incorporate Clarity into your existing workflow.
The underlying way to speed up A/B testing is getting more data faster or getting more users to your site, more often. In a recent blog post from our friends at Bing Webmaster Tools, they explore why A/B testing is crucial for SEO and how IndexNow helps solve this and provides even more benefits to improve your organic traffic rankings across multiple search engines. Check out the blog post here.
Enhancing your Performance
Leveraging SEO and A/B testing can significantly enhance your website’s performance and user engagement. By continuously optimizing your content and strategies, you can stay ahead of the competition and meet your business goals.IncorporatingIndexNow into your SEO and A/B testing efforts provides a powerful solution by allowing you to instantly notify search engines of any updates or changes to your website, ensuring your A/B test variants are reflected in search engine rankings much faster.
Microsoft Clarity for Mobile Apps now supports apps built with Jetpack Compose, making it easier for developers to monitor and improve their Jetpack Compose UIs.
What is Jetpack Compose?
Jetpack Compose is a modern toolkit introduced in 2021 for building native Android UIs using declarative Kotlin code. It often simplifies and accelerates UI development by enabling developers to write less code, use powerful tools, and benefit from built-in support for Material Design, dark theme, animations, and more. Jetpack Compose is compatible with existing Android views and libraries and allows developers to adopt it gradually and incrementally.
How does Microsoft Clarity support Jetpack Compose?
Microsoft Clarity compose SDK2.5.0 automatically detects and tracks Jetpack Compose components and events, such as clicks, scrolls, and gestures. It also captures the state and properties of Jetpack Compose components, such as text, color, size, and visibility. By integrating the Clarity-compose SDK into an app, developers are able to view and replay Jetpack Compose UIs in the Clarity dashboard and analyze how users interact with them.
Any features or support available in the corresponding clarity version also apply to the clarity-compose version. For example, clarity:2.5.0 supports Android API levels 29-34 inclusive. The same applies to clarity-compose:2.5.0. To apply masking, you can use the special masking/unmasking modifiers.
Add Clarity to your site today!
Use our insights and analytics to wow your website visitors!
If you haven’t heard yet, we’ve built a suite of Copilot features within Clarity to make data analysis easier and faster for you and to help you skip directly to the important info. These features all incorporate generative AI through Large Language Models (LLMs), the same technology that underpins ChatGPT.
With the recent announcement of Copilot Chat, we sat down with Senior Software Engineer Amr Bekhiet who leads the development of Copilot in Clarity to learn more about his role, some of his favorite features and the future of AI.
Hello Amr! Thanks for taking the time to chat! Can you tell us a little about yourself, your role on the team, and how long you’ve been with Clarity?
I started as a Summer Software Engineer Intern in 2017. With over five years of full-stack development experience, my expertise includes performance optimization, SEO (search engine optimization), and AI prompt engineering. Passionate about user experience and AI solutions, I have worked across various Bing search teams and transitioned to my current role in 2023.
As a Senior Software Engineer at Microsoft Clarity, I lead the development of Clarity in Copilot. This AI-powered suite helps users understand website visitor interactions through features like session replay insights, heatmap insights, and dashboard chat. My role ensures these features are high-performing, reliable, and of top quality to enhance user experience and stay ahead of industry trends.
I joined the Clarity Team in February 2023.
What does a Senior Software Engineer do on a day-to-day basis?
A Senior Software Engineer’s Day involves a mix of technical and leadership tasks, such as:
Coding and Development: Writing, testing, and debugging code.
Project Technical Management: Leading project features to ensure they meet deadlines.
Collaboration: Working with engineers, designers, and product managers.
Code Reviews: Ensuring code quality and best practices.
Mentorship: Guiding junior engineers.
Problem-Solving: Resolving technical issues.
Continuous Learning: Staying updated with the latest technologies.
Overall, they balance hands-on coding with strategic planning and team leadership to deliver successful project features!
Can you tell me about your role in helping develop Copilot features within Clarity?
As the lead engineer for Microsoft Clarity Copilot, I drive the creation and integration of AI-powered features. I ensure these features are reliable and high performing. I work closely with various teams to define requirements and prioritize responsible AI practices, conducting thorough reviews to ensure ethical and beneficial solutions. We ship features with automatically generated evaluation reports to monitor AI quality and address issues promptly.
Which Copilot feature is your favorite?
My favorite feature is the heatmap AI-based insights. These insights provide valuable information on how visitors interact with website pages, summarizing data from various heatmap types like rage clicks, dead clicks, and error clicks across all devices. This helps users make data-driven decisions to improve user experience.
Here is one of my favorite tweets from a customer about heatmap insights:
How long did these features take to build?
Building these features took several months, involving stages like planning, defining requirements, development, testing, and thorough reviews. Collaboration with various teams was key to ensuring each feature was well-integrated and aligned with user needs.
Is there anything coming in a future product release that you can talk about or that will get people excited?
While I cannot share specific details, we are working on several exciting new features that will enhance Microsoft Clarity Copilot’s capabilities, making it even more powerful and user-friendly. We are focused on detecting issues and gaining insights based on generative language models, with the next step being to empower customers to act upon those insights.
What is your favorite part about working on the Clarity team?
My favorite part is seeing how our AI-powered features make a real difference for our users. It is incredibly rewarding to know that the tools we develop help people understand and improve their websites more effectively. I also love the collaborative aspect, working with talented teams across different disciplines to bring innovative ideas to life. Plus, the commitment to responsible AI ensures we are creating ethical and beneficial tools. It is great to be part of something that has such a positive impact!
Here are a few posts from our users showing how Copilot can make a difference:
Finish this sentence: Generative AI is going to…
Revolutionize the way we interact with technology, making it more intuitive, personalized, and efficient.
What is a fun fact that most people do not know about you?
A fun fact is that I had one of the longest internships at Microsoft and got my offer right after my graduation, at some point, I was called “The intern who never left.”
Thanks Amr for taking the time to share with us some awesome insights into how Copilot in Clarity came to be!
If you haven’t read up on all of our Copilot features so far, you can check them out in our recent blog post here!
Follow us on X, Instagram and LinkedIn for all product and industry updates and so you can keep track of what’s coming next from our Clarity team!
Add Clarity to your site today!
Use our insights and analytics to wow your website visitors!
If you’re a food blogger aiming to enhance your website, boost engagement, and possibly increase your ad revenue, it’s time to turn your attention to Clarity’s latest feature, the Recipe Widget. This tool is designed to provide comprehensive insights into how your audience interacts with your recipe posts and cards, allowing you to make strategic improvements that could elevate your blog’s performance.
Optimize Engagement with Recipe Post Metrics
The Clarity Recipe Widget doesn’t just count views; it dives into the analytics of your recipe posts. By monitoring key performance indicators such as the number of sessions, clicks on the “Jump to Recipe” button, and views on related recipes, this tool helps you understand the audience’s interaction with the narrative of your recipes. You can also access session recordings to see exactly how visitors navigate your posts. As one blogger noted, “Even though I do a lot of social media, it leads to few views on the blog, and that’s where the money is… It would be good to know if a new recipe is getting traffic from Google or Instagram; I can prioritize my outreach by source.“
Deep Dive with Recipe Card Metrics
The detailed, step-by-step section of your posts—your recipe cards—are also under the lens. Track not only the number of views but also gather insights on user behavior with heatmaps and recordings. Discover if your content’s length or style affects engagement and monitor how long it takes users to find the recipe card, whether they click directly or scroll through the post. This data could be vital in restructuring your content layout for better visibility and engagement.
“One of my key metrics is to see organic versus social media traffic distribution – GA4 has made this hard,” a user shared in a recent study we conducted with some top food bloggers around the world.
With Clarity, you gain clearer insights, allowing you to refine your traffic strategies effectively.
Leverage Data to Elevate Your Content
With the Clarity Recipe Widget, you can analyze user interaction data to make informed decisions that refine your blog posts. If you find that users linger before reaching the recipe card, consider making it more prominent or shifting it higher on the page. Utilize session recordings and heatmaps to understand what content captivates your audience, helping you brainstorm other appealing recipes.
Monetize Your Food Blogging Efforts
Beyond optimizing content, the Clarity Recipe Widget aids in monetizing your blog more effectively. Understanding what attracts and engages your audience can prove invaluable when negotiating with advertisers or choosing the right affiliate products to promote.
Common monetization methods for food bloggers:
Advertising: Generate revenue through direct ad placements or networks like Google AdSense.
Affiliate Marketing: Earn commissions by promoting products or services relevant to your audience.
Sponsored Posts: Collaborate with brands that resonate with your followers for mutual benefits.
Armed with detailed metrics and insights, you can demonstrate to potential advertisers the value and engagement of your content, thereby attracting more lucrative deals.
Why Use the Clarity Recipe Widget?
Check out the Clarity Recipe Widget and propel your food blog to “egg-strordinary” heights. It’s not just a tool; it’s a must-have feature for bloggers focused on fine-tuning their content strategy and maximizing their revenue potential. With unique features like detailed analytics and interactive heatmaps—reflecting trends that many recipe sites now share—you’re equipped to stand out in a crowded market.
So why wait? Implement the Clarity Recipe Widget today and watch as your food blog transforms from standard to spectacular, all while boosting your earnings and engagement in the flavorful world of food blogging.
The long-awaited support for iOS has been just released! Learn how to use the new Clarity iOS SDK to gain insights into your users’ behavior and improve your app experience.
How does Clarity iOS SDK work?
The Clarity SDK for iOS allows you to capture essential information about your user interactions with all parts of your app. This information can be used to replay user sessions, view heatmaps, and monitor key application signals via the metrics dashboard. Integrating Clarity SDK into your mobile application requires minimum development effort. Once the SDK is integrated into the mobile application and is initialized, data is automatically captured and sent to Clarity’s servers, and you can start seeing your data in minutes!
Weather you’re an iOS, Android or Reactive Native owner, Clarity SDKs offer you many benefits, such as:
Easy integration: You can integrate Clarity iOS SDK into your existing mobile app projects with just a few lines of code.
Low impact on your app: We know that for app developers, performance is top of mind. All our SDKs have been designed to minimize the impact on mobile performance with its unique screen re-drawing approach that is designed to save device client’s bandwidth and memory.
Privacy-friendly: You can respect your users’ privacy and comply with GDPR and CCPA. Clarity does not collect any personally identifiable information (PII) or sensitive data from your users.
Scalability: You can scale your apps to millions of users without worrying about infrastructure, security, or performance. Clarity handles everything for you behind the scenes.
Let’s Get Started!
You may be asking a few questions, hopefully we can help answer them below!
What types of apps does iOS SDK support?
iOS SDK supports apps developed with UI Kit frameworks. Apps made with Swift UI will be supported later this year.
Can I use the same Clarity project to see both my Android and iOS app users?
Yes, you can put the same Android project ID in your iOS Integration code, and through the ‘Operating Systems’ filter, you’ll be able to filter on different user sets.
How do I get started with Clarity iOS SDK?
Getting started with Clarity iOS SDK is easy and fast. Here are the steps you need to follow:
Follow the integration Instructions of Clarity iOS SDK here
We are super excited about our iOS release! We will continue to launch new features and make improvements, including supporting Flutter and other popular platforms in the future. Give it a try and email us your suggestions or inquiries at clarity-apps-support@microsoft.com. We’d love to hear your feedback as we continue to build the product around you!
A Comparative Guide of Top Behavioral Analytics Platforms
Data and behavioral analytics are essential for any website owner who wants to understand how they can improve their user experience, conversion rates and how their visitors interact with their site. There are many tools on the market that offer data and behavioral analytics, such as session recordings, heatmaps, surveys, feedback, and more. However, not all tools are created equal, and some may suit your needs better than others.
In this blog post, we will compare Microsoft Clarity, a free and powerful data and behavioral analytics tool, with three other players in the space: Hotjar, Lucky Orange, and Heatmap.com. We will look at the pros and cons of each tool, their pricing, and their features. By the end of this post, you will have a better idea of how Microsoft Clarity stacks up against the others and why it should be your go to tool for data and behavioral analytics.
Microsoft Clarity
Microsoft Clarity stands out as a free analytics tool that provides a wealth of features to help you understand user behavior on your website. It offers heatmaps, session recordings, and insights into user interactions, making it easier to pinpoint the ‘why’ behind user actions. Notably, Clarity excels in detecting JavaScript errors, which is crucial for enhancing site performance. Microsoft Clarity also has some unique features and advantages that make it a strong alternative to the competitors in the space, such as the ability to filter and segment your data, Rage Clicks and other insight metrics, data privacy and security, the accuracy and reliability of your data, a suite of Copilot features and the compatibility with dynamic and responsive websites.
Additionally, its compatibility with mobile apps distinguishes it from competitors, though it may not be the best fit for sites handling sensitive data particularly those in healthcare, financial services, or government sectors. It’s designed to deliver insights into user interactions without impacting site performance, thanks to its GDPR and CCPA readiness and no sampling policy. Clarity’s heatmaps and live recordings are instant, comprehensive, and respect user privacy settings, making it a go-to for businesses seeking immediate and actionable data. With an easy installation process, fast data refresh, numerous integrations and a seamless companion to Google Analytics, Microsoft Clarity emerges as a top solution, democratizing access to powerful analytics.
Hotjar
Hotjar steps up with a suite of tools that go beyond heatmaps and session recordings. It includes feedback widgets, surveys, and even user interviews, making it a one-stop-shop for understanding your audience. With a free plan available, Hotjar is accessible, though it does have session limits. Paid plans range from $32 a month to over $500 a month depending on what features you want. Team collaboration is a breeze with Hotjar, thanks to its integration with tools like Slack, Jira, and Microsoft Teams.
A dedicated support team and compatibility with various analytics platforms mean you’re never left in the dark. Hotjar’s privacy-first approach ensures that user data is handled with care, giving you and your users peace of mind.
Lucky Orange
Lucky Orange provides a robust set of tools for website analytics, including heatmaps, session recordings, and conversion funnels. It stands out with its real-time analytics and interaction tracking, which can give you immediate insights into user behavior. Lucky Orange also offers additional features like chat popups and survey popups, which can enhance user engagement. Its range of features and focus on conversion funnels make it a strong contender for e-commerce and B2B companies.
While Lucky Orange is not free, it does offer a range of pricing plans starting at $39 per month. Users appreciate its ease of use and the funnel feature, which is particularly useful for e-commerce sites. However, some users have noted that the load time can be slow, and the default alert sound for user visits can be annoying.
Heatmap.com
Heatmap.com, although a newer entrant, is quickly making a name for itself. It supports a variety of platforms and caters to companies of all sizes looking to delve deeper into their website visitor behavior. With a focus on heatmap features, it offers behavioral mapping, dynamic maps, and element analytics. Heatmaps.com integrates with popular services like ClickFunnels and Shopify, positioning itself as a versatile tool for e-commerce and marketing professionals.
For those who value a fresh approach with a focus on detailed heatmap analytics and integration with e-commerce platforms, Heatmap.com is worth considering. This platform brings valuable insights to the table, enabling businesses to enhance their online presence and user experience through its unique features.
Conclusion
In comparing Microsoft Clarity with other analytics tools like Hotjar, Lucky Orange and Heatmaps.com, Clarity remains a strong contender due to its cost-effectiveness and comprehensive analytics capabilities. Clarity’s robust feature set, including mobile app analysis, makes it an attractive option for those on a budget. The ability to analyze both web and mobile app data is a significant advantage. In summary, Microsoft Clarity is a compelling option for anyone needing a no-cost, powerful analytics solution. As the analytics space evolves, the choice between each of these tool’s hinge on the balance of cost, features, and the depth of insights required. If you are looking for a data and behavioral analytics tool that can help you understand your visitors better and improve your website performance, you should give Microsoft Clarity a try.
How to Boost Your Productivity with Microsoft Clarity: 10 Tips for World Productivity Day
Today is World Productivity Day—a global celebration of the value of efficiency and effectiveness in work and life. One of the main goals of Microsoft Clarity is to help increase user productivity by streamlining your data so you can make your website run more efficiently. Clarity gives you the power to turn data into strategic and informed decisions. By analyzing your website traffic, user behavior, and conversion rates with easy-to-use features such as heatmaps, session recordings, and insights dashboard. In this blog post, we will share 10 ways to use Microsoft Clarity to improve your website productivity and achieve your goals.
10 Ways to Use Microsoft Clarity to Boost Your Productivity
Utilize Copilot within Clarity: To make data analysis easier and faster for you, we’ve integrated a suite of Copilot features to help you skip directly to the important info. We offer three Copilot summarization features (and an upcoming Chat feature soon!). These features all incorporate generative AI through Large Language Models (LLMs), the same technology that underpins Copilot.Streamline your data analysis and boost productivity!
Use heatmaps: Instead of guessing what your most clicked elements are, you can use heatmaps to get actual click data which you can use to make improvements across your site to make it more efficient and make you more productive!
Watch session recordings: By observing how visitors interact with your website in real-time, you can gain insights into user behavior, navigation patterns, and potential obstacles they encounter.
Filter your data: Microsoft Clarity allows you to segment your audience by various criteria such as device type, browser, and location, enabling you to tailor your strategies to different user groups.
Use the insights dashboard: The dashboard gives you a quick overview of key performance indicators, user behavior, and conversion metrics, helping you make informed decisions. You can even customize it to your liking allowing you to focus on the things you care about!
Discover popular and least popular pages: Understanding which pages drive engagement and which contribute to high bounce and exit rates can inform content and design strategies saving you time & money!
Identify common issues and errors: Clarity can help you pinpoint technical problems or design flaws that negatively affect user experience and satisfaction.
A/B testing feature: Test different versions of your web pages to see which one performs better in terms of user engagement and conversion rates through integrations with A/B tasty and by using compare heatmaps.
Integrate with other Microsoft products: Enhance your insights by connecting Clarity with tools like Bing Webmaster Tools, Microsoft Advertising, and Microsoft 365—and many more!
Share reports and insights: Easily share Clarity reports with your team or collaborators through a link or email to make collective data-driven decisions—teamwork makes the dream work!
Our vision is to help the world act on its data. Gathering meaningful insights from existing analytics solutions isn’t easy. They all report a ton of data, and yet simple questions can take forever to answer. They are seemingly designed for data analysts with a lot of time and technical resources, leaving all other users frustrated. Clarity was created to close this gap and disrupt the market with intuitive, visual analytics for everyone so they can all achieve more with data.
Try Microsoft Clarity today and see how it can help you achieve your website goals and celebrate World Productivity Day!
Unlocking New Insights: Microsoft Clarity Now Integrated with HubSpot
In the dynamic world of digital marketing and sales, understanding user behavior is paramount. We’re always looking for ways to enhance your experience and provide deeper insights into your user interactions. Today, we are thrilled to announce an exciting new feature that takes user analysis to the next level – Clarity’s integration with HubSpot.
Why This Integration Matters
Microsoft Clarity’s integration with HubSpot is a game-changer for businesses looking to gain a competitive edge. By combining Clarity’s robust session recording capabilities with HubSpot’s powerful CRM and marketing automation tools, you can now achieve a holistic view of your customer journey.
Key Benefits of the Integration
Enhanced User Insights: With Clarity integrated into HubSpot, you can effortlessly access session recordings directly from your HubSpot contact timeline. This means you can see exactly how users are interacting with your site, identify pain points, and understand their behavior in real-time.
Example: Imagine a user fills out a form on your website but doesn’t proceed to make a purchase. With Clarity’s session recordings available in HubSpot, you can watch the user’s journey, pinpoint where they encountered issues, and take steps to optimize that part of the process.
Streamlined Workflow: No more toggling between different platforms. With this integration, all the data you need is in one place. This not only saves time but also allows for more cohesive and informed decision-making.
Example: Your sales team can now see how leads are interacting with your website, directly within HubSpot. This context allows them to tailor their outreach, making conversations more relevant and increasing the chances of conversion.
Better Preparedness: By having a comprehensive view of user behavior, your marketing and sales teams are better prepared for interactions with potential customers. Use the insights gained from Clarity to refine your strategies and improve your overall user experience.
Example: Suppose a particular landing page isn’t performing well. With the integration, you can analyze user behavior on that page through Clarity’s recordings, identify the problem areas, and optimize the page accordingly – all while keeping your team in the loop via HubSpot.
How to Get Started
Getting started with the Clarity and HubSpot integration is simple and straightforward:
From Clarity:
Go to your Clarity project settings.
Navigate to the integrations tab and activate HubSpot.
Choose the HubSpot project that you want to link with Clarity.
From HubSpot:
Go to the Contacts hub and select a created contact
Open the filters and ensure that Microsoft Clarity is chosen.
You can now view session recordings of your contacts directly in HubSpot.
This seamless integration ensures that you have all the information you need to make data-driven decisions and improve your user engagement and conversion rates.
Join the Revolution
We are incredibly excited about this integration and believe it will bring immense value to your business. Whether you’re in marketing, sales, or customer support, the combined power of Microsoft Clarity and HubSpot will provide you with the insights you need to drive success.
Learn more about the Clarity x HubSpot integration in our documentation and try it out for yourself!
