Unleashing the full potential of your website analytics just got easier with Microsoft Clarity’s latest feature: the Data Export API. Step into a world where data access is as simple as a few clicks. 

Harness the Power of Data 

This new feature streamlines the task of downloading dashboard data, making it more accessible for advanced analysis or integration with other systems. By offering a straightforward method to export data, it addresses the common challenge of managing complex analytics, thereby enhancing the efficiency and effectiveness of data-driven decision-making. This is particularly beneficial for those who are serious about analytics and seek a more efficient way to analyze their aggregated data or integrations with other tools and systems.

A Token of Security 

Your security concerns are top of mind, which is why accessing the Data Export API is gated behind a JWT token. Rest assured, your data is not just a click away from anyone – it’s safeguarded behind robust authentication, granting peace of mind alongside access. 

Data at Your Fingertips 

Once you’re set up with your token, you’re ready to command your data. Extract insights based on dashboard metrics like Traffic, Engagement Time, and Scroll Depth, segmented by dimensions such as Browser, Device, and OS. Your data is not just available; it’s now customizable to your needs. 

Embrace the API Lifestyle 

Here’s a taste of the simplicity we’re offering: 

Balance and Fairness in Data Utilization 

While we aim to provide expansive access, we also uphold the balance with a usage cap – 10 requests per project per day. This ensures all users enjoy a smooth experience without overloading the system. 

Stay Current, Stay Secure 

Keep your data secure by refreshing API tokens regularly, especially when users leave the project. This isn’t just about keeping things tidy; it’s about ensuring that your data remains in the right hands. 

Ready to Elevate Your Analytics? 

We invite you to explore the full capabilities of the Data Export API. Check out our detailed documentation to get started. If you encounter turbulence on your data journey, our support team is ready to assist. 

As the leaves turn and October comes to an end, Microsoft Clarity has not been idle amidst the autumnal transformation. Our team, fueled by feedback and pumpkin spice lattes, has been hard at work to bring a suite of new features to enhance your experience. This month’s recap is brimming with updates that promise to streamline your workflow and provide deeper insights into your mobile and web analytics. 

Clarity Redesigned  

The most noticeable difference you’ll see coming from the month of October is our new look. Don’t worry, it’s not just a Halloween costume, it is here to stay! Microsoft Clarity’s interface has undergone a significant redesign, enhancing usability and aesthetics. This all derived from user feedback, which is designed to spark an intuitive and innovative environment to use Microsoft Clarity.  

Alongside the delightful redesign comes the enhanced feature improvements. Each improvement was carefully created to make Clarity efficient and easy. We strive to make Microsoft Clarity user friendly for everyone, so you don’t need a background in data analytics to achieve amazing results. Learn about all the new redesign features here. Most would call that a good month of work, but we have a few more treats! 

Zapier Integration 

You asked and we delivered! Microsoft Clarity got a supercharge with its latest integration with Zapier. Unleash the power of automation with the ability for real-time monitoring, automatic notifications, and customizable alerts. But wait! There is more, much more, in fact It’s 2,000 plus more applications that are now able to be seamlessly connected with Clarity, thanks to Zapier.  

Live Users on Mobile 

As we continue exploring the ever-evolving landscape of digital analytics, it’s important to emphasize the significance of real-time data in understanding your website’s reach. For those who depend on this immediacy to make informed decisions, there’s an exciting development to share. The “Live Users” feature, a tool that was previously limited to desktop users, has now been extended to mobile platforms. This expansion means that mobile users can now enjoy the same real-time insights into website traffic and user engagement that desktop users have been benefiting from, marking a significant step in our commitment to providing comprehensive analytics tools across all devices.  

Mobile SDK Updates    

The latest update for our Android SDK is version 2.0.0, which marks a significant advancement in our technology. This version is particularly notable for its enhanced data capture methodology, designed to improve both the efficiency and resilience of the SDK. In response to customer feedback, we’ve introduced several new features. One of these is the setCustomSessionId API, which allows SDK users to assign custom IDs to their sessions. This feature not only facilitates the tracking of unique features within your app but also enables the synchronization of session data across various platforms. Additionally, we’ve implemented a new function that gives users the ability to control the capture of specific screens within their app. This is achieved through the ‘allowedActivities’ and ‘disallowedActivities’ configuration lists, which can be set during the initialization of the Clarity SDK in your app’s code, thereby offering a customizable experience in terms of screen capture management. 

As we wrap up this month’s recap, we hope the new features of Microsoft Clarity not only meet your expectations but exceed them. We’re committed to evolving with your needs, and October’s offerings are a testament to that promise. Stay tuned for what’s next, unlike our beloved pumpkin spice lattes, Microsoft’s innovation is always in season. 

As Black Friday approaches, retailers are gearing up for one of the busiest shopping days of the year. With competition fiercer than ever, it’s crucial to leverage every tool at your disposal to maximize conversion rates. Enter Microsoft Clarity – a powerful, free analytics tool that offers deep insights into user behavior. In this blog, we’ll explore 10 key features of Microsoft Clarity that can help you turn Black Friday browsers into buyers.

1. Heatmaps: Visualizing User Interest
Heatmaps are a cornerstone feature of Microsoft Clarity, providing a color-coded representation of where users are clicking on your site. By understanding which areas of your Black Friday pages are attracting the most attention, you can strategically place key offers and calls-to-action to boost conversions.

2. Session Recordings: Replay the Customer Journey
Session recordings are like a window into the user’s experience on your site. Watch real-time interactions to pinpoint where customers are getting stuck and use these insights to streamline the path to purchase. This feature is invaluable for identifying and rectifying roadblocks that could be hindering your Black Friday sales.

3. Conversion Maps: Tracking the Path to Purchase
Conversion maps allow Shopify users to see which specific actions are resulting in conversions. This is a great way to put your best products first to capture as many sales as possible. Take a closer look at Conversion Maps here!

4. Dashboard Insights: Your Data Command Center
Clarity’s dashboard gives you an overview of your website’s performance at a glance. Quickly assess how users are interacting with your Black Friday deals and make data-driven decisions to optimize your sales strategy in real-time. We have an extra bonus for Shopify users that have access to e-commerce insights such as viewed products, checkout abandonment, and purchases.

5. Live Users: Harnessing Real-Time Data

Harness the power of immediate insight with Microsoft Clarity’s live user monitoring. This feature offers a window into customer interactions with your Black Friday deals as they unfold in real-time for desktop and mobile. Unlike the 48-hour lag experienced with tools like Google Analytics, Clarity’s instantaneous data stream empowers you to make on-the-spot improvements, ensuring that you’re not just reacting to trends, but actively shaping them. Seize sales opportunities the moment they arise and keep your Black Friday momentum going strong, without having to wait for Cyber Monday to make your move.

6. Rage Clicks: Identifying User Frustration
Rage clicks happen when a user repeatedly clicks on an element, indicating confusion or frustration. Clarity helps you spot these areas so you can address potential issues before they cost you sales on Black Friday.

7. Dead Clicks: Revealing Non-interactive Elements
Dead clicks occur on elements that look interactive but aren’t. This can lead to a poor user experience and lost sales. With Clarity, you can quickly find and fix these deceptive design elements.

8. Scroll Tracking: Understanding Content Engagement
Scroll tracking shows you how far down the page users are scrolling, helping you determine where they lose interest. Place your most compelling Black Friday offers above the fold to ensure they’re seen by more visitors.

9. JavaScript Errors: Keeping Your Site Smooth
Clarity automatically detects and reports JavaScript errors that could be disrupting the user experience. Keep your site running smoothly during the Black Friday rush by quickly addressing these issues.

10. Integrations: Combining Forces for Greater Insight
Microsoft Clarity can be integrated with other tools like Zapier, Google Analytics, and more to get a comprehensive view of your data. Combine forces to gain a deeper understanding of your audience and refine your Black Friday marketing strategies.

Conclusion:
Black Friday is a prime opportunity to boost your sales, and Microsoft Clarity is the secret weapon you need to optimize your website’s performance. By leveraging the features we’ve discussed, you can gain valuable insights into user behavior, improve the customer journey, and ultimately increase your conversion rates. Don’t let technical glitches or design flaws stand in the way of your Black Friday success. Harness the power of Microsoft Clarity and watch your sales soar.